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survey on continuance intention of apparel online shopping
Author: Jianfeng Liu
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Thank you for your help.This survey is for a master dissertation.All the data collected from this survey would be only used in research propose and would be confidential.
Part one
1*    How often do you visit the Internet?
more than once a day
2-6 times per week
once a day
once a week
once a month
less than once a month
2*    Generally speaking, how many hours do you spend on Internet per visit?
Less than 1 hours 1-3 hours
3-5 hours 5-7 hours
more than 7 hours
3*    You visit Internet mainly for?
work or study (information search, check email, etc.)
leisure (Online shopping, Chatting, Browsing news, Online game, Watch video or listen to music, etc.)
4*    How often do you buy clothes online?
never
more than once a week
once a week
once a month
less than once a month
Part two
To what extent do you agree or disagree the following statements?(1=Strongly disagree, 4=Neutral, 7=Strongly agree) Generally speaking, when I purchase clothes online, I found that
1 2 3 4 5 6 7
5*My experience with purchasing clothes online was better than I expected
6*The service level provided by the online channel was better than I expected
7*Overall, most of my expectations from purchasing clothes online were confirmed
8*Using online channel improves my performance in searching for and purchasing clothes
9*Using online channel makes it easier to search for and purchase clothes
10*Using online channel enhances my effectiveness in clothes searching and purchasing
11*online channel is useful in purchasing clothes
12*Using online channel makes purchasing clothes more conveniently
13*Learning how to purchase clothes online is easy for me
14*The process of purchasing clothes online is easy to handle.
15*It is easy for me to become skillful at purchasing clothes online
16*When purchasing clothes online, I am not aware of the time as it elapses
17*Purchasing clothes online is enjoyable.
18*Purchasing clothes online is pleasurable
19*I have fun with purchasing clothes online
20*I find purchasing clothes online to be interesting.
Part three
When you decide to purchase clothes from an online store, to what extent would you agree or disagree with the following statement on the store (1=strongly disagree, 4=neutral, 7=strongly agree)
1 2 3 4 5 6 7
21*Based on the experience with my favorite clothes online store, I know it cares about its customers.
22*Based on the experience with my favorite clothes online store, I know it keeps its promises to its customers.
23*Based on the experience with my favorite clothes online store, I know it is trustworthy.
24*Based on the experience with my favorite clothes online store, I know that the transactions will be handled successfully
To what extent would you agree or disagree with the following statement on the clothes online shopping? (1=Strongly disagree, 4=Neutral, 7=Strongly agree)
25*Clothes online shopping should provide me with good returns policy
26*Clothes online shopping should provide me with good product guarantees
27*Clothes online shopping should provide me with good customer¡ªsupport such as e¡ªform inquiry, order status tracing, and customer comment
28*Clothes online shopping should provide me with a timely response to my request
29*Clothes online shopping should provide me on time delivery
Part four
Generally speaking, based on your experience of clothes online shopping, to what extent would you agree or disagree with the following statements? (1=Strongly disagree, 4=Neutral, 7=Strongly agree)
1 2 3 4 5 6 7
30*Clothes online shopping makes me feel very satisfied
31*Clothes online shopping makes me feel very pleased
32*Clothes online shopping makes me feel very contented
33*My choice to purchase clothes online was a wise one
34*My experience with clothes online shopping was very unsatisfactory
To what extent do you agree or disagree with following statements? (1=Strongly disagree, 4=Neutral, 7=Strongly agree)
35*My intentions are to continue purchasing clothes online rather than any alternative means.
36*If I could, I would like to discontinue use of clothes online shopping.
37*It is likely that I will continue to purchase clothes online in the future.
38*I intend to continue purchasing clothes online in the future
Part five
39    Which store is your favorite clothes online store?
40*    What is the characteristic of your favorite clothes online store attracting you most?
Web site design Low price
Good service Fast delivery
other
41*    What¡¯s your gender?
Male Female
42*    What is your education level?
Primary and secondary
Further education
Undergraduate
Master/Postgraduate
PHD
43*    What is your occupation?
Student Office worker
Self-employed Professional
Part-timer Civil servant
Unemployed Others
44*    What is your nationality?
45*    How old are you?


Questions with '*' sign must be answered

   

Please note your answers will be open to public.
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