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Survey on feasibility of KFC provide 24 hours delivery service
Author: charmine
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We are students of School of Continuing and Professional Education, City University of Hong Kong. We are conducting the comments of the customer about the feasibility of KFC provide 24 hours delivery services. Please spend several minutes to complete the below questions and choose the most appropriate answer. All the information will use for academic only and keep in confidential.

我們是城市大學專業進修學院的學生, 現正就顧客對肯德基提供24小時速遞服務的意向進行調查。請閣下花數分鐘的時間, 回答下列各題, 並選出最合適的答案。以下資料只作學術之用及絶對保密。
A) Screening Questions
1*    Have you ever purchased any night snack (after 22:00) in the past three months?
在最近三個月, 你有沒有購買消夜 (晚上10時正後)?
a. Yes 有 (Please go to Q2 請往第2題)
b. No 沒有 (Please go to Q6 請往第6題)
If your answer is 'a. Yes 有 (Please go to Q2 請往第2題) ', please jump to question 2.
If your answer is 'b. No 沒有 (Please go to Q6 請往第6題)', please jump to question 6.
2    Have you ever tried the 24 hours delivery service of McDonald in the past three month?
在最近三個月, 你有沒有使用麥當奴的24小時速遞服務?
a. Yes 有 (Please go to Q3 請往第3題)
b. No 沒有 (Please go to Q6 請往第6題)
If your answer is 'a. Yes 有 (Please go to Q3 請往第3題) ', please jump to question 3.
If your answer is 'b. No 沒有 (Please go to Q6 請往第6題)', please jump to question 6.
B1) Core question of McDonald (Can choose more than one options)
3    When did you use the 24 hours delivery service of McDonald in the past three month?
在最近三個月,你會在那段時間選用麥當奴的24小時速遞服務?
a. 06:01 - 09:00 b. 09:01 – 12:00
c. 12:01 – 15:00 d. 15:01 - 18:00
e. 18:01- 21:00 f. 21:01- 02:00
g. 02:01-06:00
4    Where did you use the 24 hours delivery service of McDonald in the past three month?
在最近三個月,你會在那一個地區選用麥當奴的24小時速遞服務?
a. Hong Kong 香港
b. Kowloon 九龍
c. New Territories 新界
d. Island 離島
5    Which type of food you usually order using the 24 hours delivery service of McDonald?
當你選用麥當奴的24小時速遞服務,你會選購那一類型的食品?
a. Bread only 飽類
b. Drink only 飲品類類
c. Sets 餐類
d. Desserts 甜品
e. Other, 其他, 請註明 please specify:
B2) Core question of KFC (Can choose more than one options)
6    How many time per week did you have KFC in the past three month?
在最近三個月,你平均每星期購買肯德基食品的次數約是多少?
a. 0-1 b. 2-3 c. 3-4
d. 5-6 e. 7 or above
7    Which type of food you usually order in KFC?
你會選購肯德基的那一類型的食品?
a. Chicken only 雞類
b. Rice only 飯類
c. Sets 餐類
d. Desserts 甜品
e. Others, 其他, 請註明 please specify:
8    Where did you usually purchase KFC in the past three month? (Choose one)
在最近三個月,你時常購買肯德基食品的地區是? (請選擇一個)
a. Hong Kong 香港
b. Kowloon 九龍
c. New Territories 新界
9    Have you ever tried the delivery service of KFC in the past three months?(Choose one)
在最近三個月, 你有沒有使用肯德基的速遞服務?(請選擇一個)
a. Yes 有 (Please go to Q10 請往第10題)
b. No 沒有 (Please go to Q12 請往第 12題)
If your answer is 'a. Yes 有 (Please go to Q10 請往第10題) ', please jump to question 10.
If your answer is 'b. No 沒有 (Please go to Q12 請往第 12題)', please jump to question 12.
10    When did you usually use the delivery service of KFC in the past three month? (Choose one)
在最近三個月,你時常選用肯德基速遞服務的時段是? (請選擇一個)
a. 11:00-13:00 b. 13:01-15:00
c. 15:01-17:00 d. 17:01-20:00
e. 20:01-23:00
11    Where did you usually use the delivery service of KFC in the past three month? (Choose one)
在最近三個月,你時常選用肯德基速遞服務的地區是? (請選擇一個)
a. Hong Kong 香港
b. Kowloon 九龍
c. New Territories 新界
12    Would you try to order KFC if it provide 24 hours delivery services?
如果肯德基提供24小時的速遞服務, 你會選用嗎?
a. Yes 會 (Please go to Q14 請往第14題)
b. No 不會 (Please go to Q13 請往第13題)
c. not sure 不確定 (Please go to Q14 請往第14題)
If your answer is 'a. Yes 會 (Please go to Q14 請往第14題) ', please jump to question 14.
If your answer is 'b. No 不會 (Please go to Q13 請往第13題) ', please jump to question 13.
If your answer is 'c. not sure 不確定 (Please go to Q14 請往第14題)', please jump to question 14.
13    Why you will not try the 24 hours delivery services of KFC?
為什麼你不選用肯德基的24小時速遞服務?
a. I sleep early 很早睡覺
b. I don’t eat night snack 不吃消夜
c. Too greasy 太油膩
d. Fat 怕肥胖
e. Buy other types of food 選吃其他類型的食品
f. Others, 其他 請註明 please specify:
If your answer is 'a. I sleep early 很早睡覺 ', please jump to question 17.
If your answer is 'b. I don’t eat night snack 不吃消夜 ', please jump to question 17.
If your answer is 'c. Too greasy 太油膩 ', please jump to question 17.
If your answer is 'd. Fat 怕肥胖 ', please jump to question 17.
If your answer is 'e. Buy other types of food 選吃其他類型的食品 ', please jump to question 17.
If your answer is 'e. Buy other types of food 選吃其他類型的食品 ', please jump to question 17.
If your answer is 'f. Others, 其他 請註明', please jump to question 17.
14    Which type of food you will order by the 24 hours delivery services of KFC?
你選用肯德基的24小時速遞服務時會選購那一類型的食品?
a. Chicken only 雞類
b. Rice only 飯類
c. Sets 餐類
d. Desserts 甜品
e. Others, please specific please specify:
15    When you order by the 24 hours delivery service of KFC, you will:
你認為你選用肯德基的24小時速遞服務時,你很大機會
a. Stay at home 在家中
b. Work at company 在公司工作
c. Mid-night party 深宵派對
d. Others, 其他, 請註明 please specify:
16    How many people will share the foods which are ordered from KFC 24 hours delivery service?
你選用肯德基的24小時速遞服務時,會有多少人分享食物?
a. 1 b. 2 c. 3
d. 4 e. 5 f. 6 or more
C) Personal information
17*    Gender 性別
a. Male 男 b. Female 女
18*    Age distribution 年齡
a. below 15 years old 15歲以下
b. 15-34 years old 15至34歲
c. 35-64 years old 35至64歲
d. above 65 years old 65歲以上
19*    Salary 收入
a. Below $10000 b. $10001 - $15000
c. $15001 - $ 20000 d. $20001 - $ 30000
e. $30001 above
20*    Education Level 學歷
a. Primary school or below 小學或以下
b. Secondary school 中學
c. Diploma or High Diploma 文憑或高級文憑
d. Degree or above 大學學位以上
21*    Occupations 職業
a. Student 學生
b. Housewife 家庭主婦
c. Clerical person 文職人員
d. Salesperson 銷售人員
e. Technical person 技術人士
f. Executive 行政人員
g. Retired person 退休人士
h. Others, please specify please specify:
22*    Where do you live?
你居住在那兒?
a. Hong Kong 香港
b. Kowloon 九龍
c. New Territories 新界
d. Island 離島
23*    Where do you work?
你在那區工作?
a. Hong Kong 香港
b. Kowloon 九龍
c. New Territories 新界
d. Island 離島


Questions with '*' sign must be answered

   

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