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  Questionnaire Name - Fashion Marketing - Initial
  Showing 1-11 of 11     
1   Gender
 
 
 A-F (38)
 B-M (11)
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2   Age
 
 
 A-Below 15 (0)
 B-15 - 18 (4)
 C-19 - 23 (36)
 D-24 - 28 (8)
 E-29 - 35 (1)
 F-36 - 42 (0)
 G-Above 42 (0)
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3   Occupation
 
 
 A-Professional(doctor,lawyer,etc.) (1)
 B-Academic/Educator (3)
 C-Service/Customer Support (0)
 D-Sales/Marketing (2)
 E-College/Graduate Student (33)
 F-Self-employed/Own Company (1)
 G-Unemployed, looking for work (1)
 H-Retired (0)
 I-Other (8)
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4   Monthly Income (HKD)
 
 
 A-0-3000 (31)
 B-3000-8000 (8)
 C-up to $10000 (7)
 D->$20000 (3)
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5   How do you know this brand?
 
 
 A-Internet (1)
 B-Magazine (6)
 C-Introduced by friend (13)
 D-Window Dressing (25)
 E-Others (4)
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6   Did you buy any items in Initial before?
 
 
 A-yes (11)
 B-no (37)
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7   What do you buy in Initial generally?
 
 
 A-Clothing - Top (8)
 B-Clothing - bottom (1)
 C-Clothing - Jacket/ blazer (2)
 D-Shoes (3)
 E-Bags (0)
 F-Accessories (2)
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8   How much do you spend each time?
 
 
 A->1000 (29)
 B-1000-3000 (4)
 C-4000-6000 (0)
 D-6000-10000 (0)
 E->10000 (1)
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9   Do you think that is a reasonable price or an unaffordable price for you?
 
 
 A-Yes (15)
 B-No (33)
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10   On your view, what is their selling point?
 
 
 A-Unique Cutting (18)
 B-Trendy (10)
 C-Idea and Concept (15)
 D-others (5)
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11   How can you advert to Initial’s latest news?
 
 
 A-Internet (11)
 B-Magazine (10)
 C-Window Dressing (18)
 D-Blog (1)
 E-Weibo (1)
 F-Others (7)
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