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Questionnaire Name - Questionnaire CASTRO MODEL Ltd.

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1	How old are you?
	A- 15-19 (30)  B- 20-29 (145)  C- 30-39 (22)  D- Over 40 (7)
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2	What gender are you?
	A- Male (58)  B- Female (145)
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3	Marital Status?
	A- Single (191)  B- Married (9)  C- Separate (0)  D- Divorced (3)
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4	Are you a Uk resident?
	A- Yes (125)  B- No (79)
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5	Are you a London local?
	A- Yes (104)  B- No (99)
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6	Employment Status?
	A- Employed (46)  B- Unemployed (6)  C- Student (146)  D- Housewife (2)  E- Other (4)
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7	What is your annual income?
	A- Under £ 7,000 pa (117)  B- £ 7,000 - £15,000 pa (44)  C- £ 15,000 - £ 30,000 pa (21)  D- Over £ 30,000 (19)
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8	How much do you spend on fashion clothing / items per week?
	A- Under £30 (98)  B- £30-£50 (67)  C- £50-£100 (21)  D- Over £100 (17)
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9	How much are you prepared to spend on a pair of jeans?
	A- Under £30 (14)  B- £30-£60 (61)  C- £60-£100 (66)  D- &100-£150 (42)  E- Over £150 (20)
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10	What is your favourite shopping area in London?
	A- Oxford Street (81)  B- High Street Kensington (13)  C- Knightsbridge (27)  D- Covent Garden (40)  E- Kings Road (18)  F- Other (please name) (20)
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11	When shopping in Oxford Street, where do you spend most of your time?
	A- Oxford Circus (120)  B- Marble Arch (4)  C- Bond Street (62)  D- Tottenham Court Road (6)
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12	Are you brand conscious?
	A- Yes (136)  B- No (68)
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13	If yes, are you brand conscious with high street brands?
	A- Yes (67)  B- No (111)
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14	Who is your favourite high street retailer?
	A- Topshop / Topman (81)  B- Zara (57)  C- H&M (40)  D- Miss Selfridge (4)  E- Mango (17)
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15	Why?
	A- Price (75)  B- Shopping Experience (19)  C- Store design (8)  D- Collection (87)  E- Customer Service (3)  F- Location (8)
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16	When you shop, what criteria makes you enter a store you do not know?
	A- Window display (141)  B- Store design (21)  C- Amount of people in store (11)  D- Location (31)
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17	Would you consider trying a new high street retailer competing with Topshop and zara
	A- Yes (184)  B- No (19)
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18	Have you ever heard of "CASTRO"?
	A- Yes (20)  B- No (183)
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19	What do you think of about this advert?
	A- I find it eye-catching (43)  B- I like it (74)  C- I think it is too provocative (11)  D- I do not like it (59)  E- Other (please specify) (17)
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20	Will you visit the CASTRO store when it opens?
	A- Yes (164)  B- No (37)
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