Questionnaire Name - Whether social media or traditional media is a more effective way in promoting special events?
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1 |
Gender 性別 |
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A- | Male 男 (3) |
B- | Female 女 (2) |
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2 |
Age 年齡 |
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A- | < 20 (0) |
B- | 20-29 (2) |
C- | 30-39 (1) |
D- | 40-49 (1) |
E- | > 50 (1) |
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3 |
Education Level 教育程度 |
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A- | Primary School 小學 (0) |
B- | Secondary School 中學 (0) |
C- | Diploma/Higher Diploma 文憑/高級文憑 (0) |
D- | Associate Degree 副學士 (0) |
E- | Bachelor Degree 學士 (1) |
F- | Master Degree 碩士 (4) |
G- | Doctoral Degree or above 博士或以上 (0) |
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4 |
Monthly Income 每月收入 |
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A- | <HK$10,000 (0) |
B- | HK$10,000 - HK$20,000 (2) |
C- | HK$20,001 - HK$30,000 (1) |
D- | HK$30,001 - HK$40,000 (1) |
E- | HK$40,001 - HK$50,000 (0) |
F- | >HK$50,000 (1) |
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5 |
Have you heard of Hong Kong Rugby Sevens? 你有否聽過香港七人欖球賽? |
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A- | Yes有 (5) |
B- | No沒有 (jump to Q.10 跳至第10條) (0) |
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6 |
Did you join the Hong Kong Rugby Sevens as an audience? 你曾否進場觀賽? |
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A- | Yes曾經 (2) |
B- | No不曾 (jump to Q.8 跳至第8條) (3) |
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7 |
How many years did you join? 你有多少年進場觀賽的經驗? |
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8 |
Which of the following channel firstly raise your awareness of Hong Kong Rugby Sevens? 以下哪一項首先引起你對香港七人欖球賽的關注? |
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A- | TV 電視 (2) |
B- | Radio 收音機 (0) |
C- | Newspaper 報紙 (1) |
D- | Poster 海報 (2) |
E- | Magazine 雜誌 (0) |
F- | Social Networking mobile apps 社交網絡手機應用程式 (e.g. whatsapp, LINE) (1) |
G- | Facebook 臉書 / Twitter 推特 (2) |
H- | Blog 部落格 (1) |
I- | Forum 論壇 (0) |
J- | Others 其他, 請註明 (0) |
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No Selection (3) | | |
Select 1 item (4) | |
Select 2 items (0) |
Select 3 items (0) |
| Select 4 items (0) |
Select 5 items (1) |
| Select 6 items (0) |
Select 7 items (0) |
| Select 8 items (0) |
Select 9 items (0) |
| Select 10 items (0) |
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9 |
How often do you use the channel chosen in question no. 8 to obtain other events' information? 你有多常從上題所選的渠道中獲取其他活動的資訊? |
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A- | <1 time a day 少於一日一次 (3) |
B- | 1-2 times a day 每日1-2次 (0) |
C- | 3-4 times a day 每日3-4次 (0) |
D- | 5-6 times a day 每日5-6次 (0) |
E- | >6 times a day 每日多於6次 (2) |
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10 |
Watching TV 看電視 |
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A- | Never (1) |
B- | <1 hour (0) |
C- | 1-2 hours (3) |
D- | 3-4 hours (1) |
E- | 5-6 hours (0) |
F- | >6 hours (0) |
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11 |
Listening to the radio 聽收音機 |
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A- | Never (2) |
B- | <1 hour (2) |
C- | 1-2 hours (1) |
D- | 3-4 hours (0) |
E- | 5-6 hours (0) |
F- | >6 hours (0) |
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12 |
Reading newspaper 閱讀報紙 |
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A- | Never (0) |
B- | <1 hour (4) |
C- | 1-2 hours (1) |
D- | 3-4 hours (0) |
E- | 5-6 hours (0) |
F- | >6 hours (0) |
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13 |
Reading magazine 閱讀雜誌 |
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A- | Never (2) |
B- | <1 hour (3) |
C- | 1-2 hours (0) |
D- | 3-4 hours (0) |
E- | 5-6 hours (0) |
F- | >6 hours (0) |
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14 |
Using social networking mobile apps 使用社交網絡手機應用程式 (e.g. whatsapp, LINE) |
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A- | Never (0) |
B- | <1 hour (2) |
C- | 1-2 hours (2) |
D- | 3-4 hours (0) |
E- | 5-6 hours (0) |
F- | >6 hours (1) |
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15 |
Visiting Facebook / Twitter 瀏覽臉書 / 推特 |
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A- | Never (1) |
B- | <1 hour (2) |
C- | 1-2 hours (0) |
D- | 3-4 hours (1) |
E- | 5-6 hours (0) |
F- | >6 hours (1) |
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