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Questionnaire Name - Brand Associations and Online Shopping

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1	Toise
	A- Cheap (5)  B- Expensive (5)  C- Male (5)  D- Female (4)  E- Unisex (5)  F- Casual (10)  G- Formal (3)  H- Trendy (7)  I- Unfashionable (2)  J- Fun (5)  K- Dull (4)  L- Colorful (2)  M- Black and White (4)  N- Bold (0)  O- Subtle (5)  P- Other (please specify) (2)
	No Selection (1)   Select 1 item (15)   Select 2 items (6) Select 3 items (4)   Select 4 items (3) Select 5 items (2)   Select 6 items (0) Select 7 items (1)   Select 8 items (0) Select 9 items (0)   Select 10 items (0) Select 11 items (0)   Select 12 items (0) Select 13 items (0)   Select 14 items (0) Select 15 items (0)   Select 16 items (0)
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2	Frolic
	A- Cheap (5)  B- Expensive (8)  C- Male (3)  D- Female (7)  E- Unisex (7)  F- Casual (6)  G- Formal (3)  H- Trendy (10)  I- Unfashionable (2)  J- Fun (13)  K- Dull (2)  L- Colorful (12)  M- Black and White (1)  N- Bold (1)  O- Subtle (0)  P- Other (please specify) (1)
	No Selection (0)   Select 1 item (10)   Select 2 items (7) Select 3 items (8)   Select 4 items (4) Select 5 items (2)   Select 6 items (0) Select 7 items (1)   Select 8 items (0) Select 9 items (0)   Select 10 items (0) Select 11 items (0)   Select 12 items (0) Select 13 items (0)   Select 14 items (0) Select 15 items (0)   Select 16 items (0)
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3	Outplay
	A- Cheap (11)  B- Expensive (1)  C- Male (5)  D- Female (2)  E- Unisex (10)  F- Casual (16)  G- Formal (0)  H- Trendy (8)  I- Unfashionable (2)  J- Fun (11)  K- Dull (2)  L- Colorful (10)  M- Black and White (0)  N- Bold (7)  O- Subtle (0)  P- Other (please specify) (0)
	No Selection (0)   Select 1 item (13)   Select 2 items (6) Select 3 items (3)   Select 4 items (3) Select 5 items (5)   Select 6 items (1) Select 7 items (0)   Select 8 items (1) Select 9 items (0)   Select 10 items (0) Select 11 items (0)   Select 12 items (0) Select 13 items (0)   Select 14 items (0) Select 15 items (0)   Select 16 items (0)
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4	The following image represent the mood/feeling of a clothing brand. Which of the following brand name(s) suit it best? (You may select more than 1)
	A- Toise (6)  B- Frolic (11)  C- Outplay (17)
	No Selection (0)   Select 1 item (30)   Select 2 items (2) Select 3 items (0)
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5	How about this one?
	A- Toise (10)  B- Frolic (10)  C- Outplay (14)
	No Selection (0)   Select 1 item (30)   Select 2 items (2) Select 3 items (0)
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6	And this one?
	A- Toise (11)  B- Frolic (13)  C- Outplay (9)
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7	Have you ever purchased clothing online with your credit card?
	A- Yes (8)  B- No (24)
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8	What item(s) of clothing did you buy? From which online store?
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9	Which of the following items of clothing would you consider buying online?
	A- Underwear (8)  B- Socks (10)  C- Shoes (6)  D- T-shirts (18)  E- Belts (20)  F- Casual Jackets (10)  G- Jeans (2)  H- Shorts (2)  I- Sunglasses (10)  J- Other (please specify) (2)
	No Selection (0)   Select 1 item (6)   Select 2 items (12) Select 3 items (5)   Select 4 items (4) Select 5 items (3)   Select 6 items (2) Select 7 items (0)   Select 8 items (0) Select 9 items (0)   Select 10 items (0)
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10	How much money would you spend on 1 item of clothing when you purchase online?
	A- HK$99 or less (3)  B- HK$100-199 (9)  C- HK$200-299 (6)  D- HK$300-399 (7)  E- HK$400-499 (3)  F- HK$500 or above (4)
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11	What would give you the motivation to buy an item of clothing at an online store? (You may choose more than 1 option)
	A- The website looks professional (15)  B- The brand suits my style (17)  C- It's a present for someone else and they can mail it (8)  D- The photo of the item is very representative (7)  E- The item/brand is only available online (21)  F- The item is not expensive (15)  G- The refund policy is clear (12)  H- You have seen other people wearing this item/brand (9)  I- Other (please specify) (1)  J- You cannot buy it in your country (7)
	No Selection (0)   Select 1 item (4)   Select 2 items (4) Select 3 items (6)   Select 4 items (10) Select 5 items (6)   Select 6 items (2) Select 7 items (0)   Select 8 items (0) Select 9 items (0)   Select 10 items (0)
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12	What is your age?
	A- 20 or below (5)  B- 21-25 (11)  C- 26-30 (12)  D- 31-35 (2)  E- 36-40 (1)  F- 41 or above (1)
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