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Questionnaire Name - The provocative advertising of the luxury fashion brands:a cross-cultural analysis

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1	Please indicate your age
	A- 18-24 (18)  B- 25-34 (19)
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2	Country of origin
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3	What kind of advertising do you find to be the most powerful?
	A- newspaper or magazines (21)  B- billboard (16)
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4	Do you think that advertising influences your product purchase?
	A- strongly agree (5)  B- agree (22)  C- neutral (9)  D- disagree (1)  E- strongly disagree (0)
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5	If you do not like the advertisement will you reject the product or even the brand?
	A- Yes (6)  B- No (12)  C- Not sure (17)  D- I do not know (2)
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6	The following advertisements are examples of luxury fashion brands campaigns which are used in this survey. Please take a moment to look at them and then answer the question: Considering all 8 advertisements overall, do you think that the women pictured are represented in a sexual way?
	A- strongly agree (16)  B- agree (19)  C- neutral (2)  D- disagree (0)  E- strongly disagree (0)
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7	Do you think that the women pictured are represented in a sexual way appropriate to the product being advertised?
	A- strongly agree (1)  B- agree (8)  C- neutral (6)  D- disagree (21)  E- strongly disagree (1)
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8	Please rate the images in order from most ‘sexual’ to least ‘sexual’:
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9	How do you feel when you are looking at these images? (Please choose up to three)
	A- Loving (5)  B- Pleased (5)  C- moral (5)  D- soft (5)  E- happy (3)  F- confident (4)  G- irritated (7)  H- distrustful (1)  I- skeptical (13)  J- angry (1)  K- sad (1)  L- annoyed (8)  M- tense (11)  N- unexcited (4)  O- unimpressed (6)  P- bored (2)
	No Selection (1)   Select 1 item (12)   Select 2 items (3) Select 3 items (21)   Select 4 items (0) Select 5 items (0)   Select 6 items (0) Select 7 items (0)   Select 8 items (0) Select 9 items (0)   Select 10 items (0) Select 11 items (0)   Select 12 items (0) Select 13 items (0)   Select 14 items (0) Select 15 items (0)   Select 16 items (0)
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10	How do you describe these images?(Please choose up to three)
	A- Uncomfortable (8)  B- Ridiculous (1)  C- Offensive (9)  D- Irritating (6)  E- Impolite (9)  F- Disgusting (0)  G- Creative (17)  H- Convincing (0)  I- Lively (12)  J- Clever (5)  K- Informative (0)  L- Interesting (19)
	No Selection (0)   Select 1 item (9)   Select 2 items (7) Select 3 items (21)   Select 4 items (0) Select 5 items (0)   Select 6 items (0) Select 7 items (0)   Select 8 items (0) Select 9 items (0)   Select 10 items (0) Select 11 items (0)   Select 12 items (0)
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11	Which picture do you find more provocative or shocking?
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12	Do you believe that there should be stricter regulations concerning these types of advertisements?
	A- strongly agree (3)  B- agree (22)  C- neutral (6)  D- disagree (5)  E- strongly disagree (1)
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13	Overall, do you find the use of sexual images in advertising campaigns effective?
	A- strongly agree (0)  B- agree (11)  C- neutral (12)  D- disagree (12)  E- strongly disagree (2)
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