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Questionnaire Name - Understanding the dress habits in Hong Kong
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| 1 |
Your age |
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| A- | below 18 (2) |
| B- | 18-22 (58) |
| C- | 23-25 (68) |
| D- | 26-30 (18) |
| E- | above 30 (11) |
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| 2 |
Your country |
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| A- | Hong Kong (122) |
| B- | Overseas (35) |
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| 3 |
Your education level |
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| A- | Primary (0) |
| B- | Secondary (2) |
| C- | High School (10) |
| D- | University (131) |
| E- | Postgraduate (14) |
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| 4 |
Your gender |
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| A- | Male (58) |
| B- | Female (99) |
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| 5 |
Your occupation |
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| A- | Executive/Managerial (5) |
| B- | Professional(doctor,lawyer, accountant etc.) (21) |
| C- | Academic/Educator (11) |
| D- | I.T./Engineering (19) |
| E- | Service/Customer Support (4) |
| F- | Clerical/Administrative (6) |
| G- | Sales/Marketing (6) |
| H- | College/Graduate Student (58) |
| I- | Other (27) |
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| 6 |
In general, are you more afraid of being a) over-dressed or b) under-dressed? |
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| A- | a) over-dressed (64) |
| B- | b) under-dressed (93) |
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| 7 |
If given only two options, would you prefer to a) over-dress or b) under-dress? |
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| A- | a) over-dress (101) |
| B- | b) under-dress (56) |
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| 8 |
With observation among peers, do you find them usually, a) over-dressing or b) under-dressing? |
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| A- | a) over-dressing (47) |
| B- | b) under-dressing (110) |
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| 9 |
If you purchase clothing without fitting, does it usually turn out a) Over sized (too big) b) Perfect fit (just right) c) Under sized (too small) ? |
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| A- | a) Over sized (too big) (37) |
| B- | b) Perfect fit (just right) (77) |
| C- | c) Under sized (too small) (43) |
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| 10 |
When without fitting, do you find it difficult to choose the proper size just by looking at the ˇ§tagsˇ¨? |
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| A- | yes (46) |
| B- | sometimes (86) |
| C- | no (25) |
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| 11 |
Which of the sizing systems are you familiar with? |
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| A- | EUR (30, 32, 34-48ˇK) (43) |
| B- | US (0, 2, 4ˇK 16) (27) |
| C- | All (27) |
| D- | None (60) |
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| 12 |
Do you find it mis-leading when different company's XS, S, M, L and XL may have different standard measurments? |
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| A- | yes, its so confusing (49) |
| B- | yes, sometimes (80) |
| C- | no, not always (21) |
| D- | no, it's OK (7) |
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| 13 |
In daily life, do you ever pay attention to the ˇ§dress codeˇ¨ when going to a restaurant or special events/occasions? |
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| A- | yes, all the time (63) |
| B- | sometimes (80) |
| C- | no, hardly ever (14) |
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| 14 |
If given a list of ˇ§dress codeˇ¨ categories without further details/explanation, do you know what they refer to? |
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| A- | all of them (23) |
| B- | some of them (113) |
| C- | hardly any (15) |
| D- | none of them (6) |
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| 15 |
What are the colors you choose mostly when you purchase tops? Please list out FIVE. |
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| 16 |
What are the colors you choose mostly when you purchase pants/bottoms? Please list out FIVE. |
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| 17 |
If you choose black often, what would your major reason be? |
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| A- | looks slimming (57) |
| B- | looks professional (55) |
| C- | looks cool/mysterious (62) |
| D- | won't stain easily (40) |
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| No Selection (5) | | |
| Select 1 item (106) | |
Select 2 items (37) |
| Select 3 items (6) |
| Select 4 items (4) |
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| 18 |
Would you prefer to have some "personal styling advice" from professionals in your daily shopping experience? |
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| A- | yes, some advice would help (78) |
| B- | not necessary, but I wouldn't mind (61) |
| C- | no, I can handle it myself (17) |
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