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Questionnaire Name - Effectiveness of TV advertistment For Fast Food

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1	Please state your Gender:
	A- a. Male (61)  B- b.Female (79)
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2	Your race is
	A- a) Malay (66)  B- b) Chinese (65)  C- c) Indian (2)  D- d) Others (please specified: _________________________) (7)
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3	Your age group:
	A- a: Below 15 (1)  B- b: 15-24 (96)  C- c:25-34 (37)  D- d: 35 and above (6)
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4	Your Education Level:-
	A- a: Secondary Level (16)  B- b: Diploma (18)  C- c: Degree (90)  D- d: Postgraduate (16)
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5	What is your income level per month?
	A- a) RM500 and below (73)  B- b) RM501 – RM1,000 (11)  C- c) RM1,001 – RM2,000 (23)  D- d) RM2,001 and above (33)
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6	How many hours do you spend watching T.V?
	A- a) Below 2 Hours (45)  B- b) 2 – 4 Hours (60)  C- c) 5 – 7 Hours (23)  D- d) 8 Hours and above (12)
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7	What is your general opinion about TV advertisements?
	A- a) I love to watch TV commercials because it is informative (20)  B- b) I have indifferent feeling about TV commercial but I just watch them anyway to fill in my time (44)  C- c) I find TV commercials are interesting only for the first few times on TV (47)  D- d) I hate TV commercials and will always switch channels to avoid them (29)
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8	How frequent do you cook your own meal at home in a week?
	A- a) Everyday (22)  B- b) Two or three days a week (40)  C- c) Only on weekends (36)  D- d) Never (42)
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9	How do you know about KFC?
	A- a) Family (55)  B- b) Friends (19)  C- c) TV Advertisements (60)  D- d) Magazine/Newspapers (6)
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10	On average, how frequent do you purchase KFC products within a month?
	A- a) None (21)  B- b) Once (71)  C- c) Twice (28)  D- d) More than Twice (20)
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11	Does KFC Advertisements effect your buying decision?
	A- a: Yes (82)  B- b: No (58)
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12	What impresses you the most from the KFC advertisement?
	A- a) Brand Name (25)  B- b) Product (80)  C- c) Image (24)  D- d) Others (please specify: ________________________ ) (11)
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13	What kind of message do you get from KFC TV Advertisements?
	A- a) KFC promote Friendliness (15)  B- b) KFC Reflect Culture / Tradition (19)  C- c) KFC Reflects Happiness (50)  D- d) Quality of KFC products (56)
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14	Do offers, such as discounts and other type of sales promotion attract you to dine at KFC?
	A- a: Yes (100)  B- b: No (37)
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15	How do you rank the effectiveness of KFC advertisement on TV?
	A- a) Excellent (15)  B- b) Good (50)  C- c) Moderate (64)  D- d) Bad (10)
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