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  Questionnaire Name - Ice-cream brand and advertising campaign
  Showing 1-7 of 7     
1   Gender
性別
 
 
 A-Male 男 (42)
 B-Female 女 (33)
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2   Age
年齡
 
 
 A-15 or below (3)
 B-16-20 (34)
 C-21-25 (29)
 D-26-30 (8)
 E-31-40 (1)
 F-41 or above (0)
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3   Can you list the first 2 ice-cream brands come to you mind?
請寫出你最易想起的兩個雪糕品牌。(最多選擇兩個)
 
 
 A-Haagen-Dazs (43)
 B-Nestle雀巢/牛奶公司 (45)
 C-Wall's (16)
 D-Dreyer's (26)
 E-TCBY (10)
 F-Ben and Jerry's (4)
 G-Pappagallo (5)
 H-Others 其他 (1)
 
No Selection (0) 
Select 1 item (2)  Select 2 items (72)
Select 3 items (0)   Select 4 items (1)
Select 5 items (0)   Select 6 items (0)
Select 7 items (0)   Select 8 items (0)
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4   Which brand's ice-cream is you favorite?
你最愛那個品牌?
 
 
 A-Haagen-Dazs (35)
 B-Nestle雀巢/牛奶公司 (12)
 C-Wall's (5)
 D-Dreyer's (10)
 E-TCBY (7)
 F-Ben and Jerry's (2)
 G-Pappagallo (3)
 H-Others 其他 (1)
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5   Which brand's ice-cream do you eat most?
你最常食那隻牌子雪糕?
 
 
 A-Haagen-Dazs (13)
 B-Nestle雀巢/牛奶公司 (39)
 C-Wall's (7)
 D-Dreyer's (8)
 E-TCBY (4)
 F-Ben and Jerry's (0)
 G-Pappagallo (1)
 H-Others 其他 (3)
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6   Which of the following do you think is the most attractive point of an advertisement?
下列那一項係最吸引的廣告元素?
 
 
 A-Celebrity 代言人 (12)
 B-Use of humor 幽默 (50)
 C-Use of Guilt Appeals 犯罪感 (0)
 D-Use of Fear Appeals 不安感 (1)
 E-Use of sex 性 (2)
 F-Others 其他 (10)
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7   Which of the following is the most effective way to enhance the awareness of an ice-cream brand?
下列那一項能最有效地提高公眾對那雪糕品牌的注意?
 
 
 A-Retail sales 零售點 (9)
 B-Come out with new taste regularly 新味道 (15)
 C-Many choices of taste 多選擇 (5)
 D-Taste 試食 (retail sales) (17)
 E-Advertise regularly 新廣告 (15)
 F-Celebrity 代言人 (2)
 G-Co-operate with other company 與其他公司合作 (e.g. 香港迪士尼內設零售點) (9)
 H-Others 其他 (3)
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