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Questionnaire Name - Marketing Management--Saint Alp's Teahouse(格━)
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| 1 |
Your age |
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| Maximum | 100 |
| Minimum | 14 |
| Average | 20.24 |
| Sum | 3,096 |
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| 2 |
Your education level |
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| A- | Primary (0) |
| B- | Secondary (13) |
| C- | High School (29) |
| D- | University (106) |
| E- | Postgraduate (5) |
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| 3 |
Your gender |
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| A- | Male (72) |
| B- | Female (81) |
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| 4 |
Your occupation |
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| A- | Executive/Managerial (3) |
| B- | Professional(doctor,lawyer,etc.) (1) |
| C- | Academic/Educator (7) |
| D- | Computer Technical/Engineering (1) |
| E- | Other Technical/Engineering (1) |
| F- | Service/Customer Support (1) |
| G- | Clerical/Administrative (0) |
| H- | Sales/Marketing (1) |
| I- | Tradesman/Craftsman (0) |
| J- | College/Graduate Student (107) |
| K- | K-12 Student (19) |
| L- | Homemaker (0) |
| M- | Self-employed/Own Company (0) |
| N- | Unemployed, looking for work (0) |
| O- | Retired (0) |
| P- | Other (12) |
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| 5 |
Which Taiwanese Teahouse do you usually go to? |
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| A- | Saint's Alp Teahouse (格━) (93) |
| B- | Real Brewed Tea (踪狶) (30) |
| C- | Others, please specify please specify (13) |
| D- | Never been to any (17) |
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| 6 |
Which Taiwanese Teahouse comes to your mind first? |
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| A- | Saint's Alp Teahouse (格━) (108) |
| B- | Real Brewed Tea (踪狶) (28) |
| C- | Others, please specify please specify (17) |
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| 7 |
Which Taiwanese Teahouse do you prefer? |
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| A- | Saint's Alp Teahouse (格━) (104) |
| B- | Real Brewed Tea (踪狶) (33) |
| C- | Others, please specify please specify (16) |
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| 8 |
Have you ever been to Saint's Alp Teahouse? |
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| 9 |
How often would you go to Saint's Alp Teahouse in 3-month period? |
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| A- | 0 (17) |
| B- | 1-3 (82) |
| C- | 4-6 (14) |
| D- | 7-9 (1) |
| E- | 10+ (4) |
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| 10 |
Which time period do you usually go to Saint's Alp Teahouse? |
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| A- | morning (1) |
| B- | afternoon (64) |
| C- | evening (31) |
| D- | night (22) |
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| 11 |
Why do you choose to go to Saint's Alp Teahouse ? (can choose multiple answers) (jump to Q.14) |
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| A- | for food (21) |
| B- | for drink (93) |
| C- | for a place to chat (87) |
| D- | for a place to have a rest (55) |
| E- | good service (2) |
| F- | Others, please specify (3) |
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| No Selection (38) | | |
| Select 1 item (29) | |
Select 2 items (44) |
| Select 3 items (37) |
| Select 4 items (7) |
| Select 5 items (1) |
| Select 6 items (0) |
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| 12 |
Have you ever been to other Taiwanese Teahouse? |
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| A- | No (60) |
| B- | Yes, please specify (74) |
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| 13 |
What is/are the reason(s) that stop you from trying Saint's Alp Teahouse? |
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| A- | never heard of Saint's Alp Teahouse (格━) before (2) |
| B- | no time (27) |
| C- | not convenience to go (23) |
| D- | unreasonable price (29) |
| E- | food is not good (1) |
| F- | drink is not good (1) |
| G- | place is not comfortable (4) |
| H- | hygience condition is poor (9) |
| I- | Others, please specify (13) |
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| 14 |
How do you think about the variety of food provided in Saint's Alp Teahouse? (With 1-less variety, 5-more variety) |
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| A- | 1 (4) |
| B- | 2 (52) |
| C- | 3 (69) |
| D- | 4 (6) |
| E- | 5 (1) |
| F- | not applicable (17) |
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| 15 |
How do you think about the variety of drink provided in Saint's Alp Teahouse? (With 1-less variety, 5-more variety) |
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| A- | 1 (1) |
| B- | 2 (7) |
| C- | 3 (35) |
| D- | 4 (74) |
| E- | 5 (16) |
| F- | not applicable (15) |
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| 16 |
How do you think about the taste of food provided in Saint's Alp Teahouse? (With 1-poor, 5-good) |
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| A- | 1 (6) |
| B- | 2 (25) |
| C- | 3 (69) |
| D- | 4 (25) |
| E- | 5 (2) |
| F- | not applicable (19) |
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| 17 |
How do you think about the flavor of drink provided in Saint's Alp Teahouse? (With 1-poor, 5-good) |
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| A- | 1 (2) |
| B- | 2 (7) |
| C- | 3 (45) |
| D- | 4 (68) |
| E- | 5 (9) |
| F- | not applicable (16) |
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| 18 |
How do you think about the service provided in Saint's Alp Teahouse? (With 1-poor, 5-good) |
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| A- | 1 (11) |
| B- | 2 (25) |
| C- | 3 (80) |
| D- | 4 (17) |
| E- | 5 (1) |
| F- | not applicable (15) |
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| 19 |
Do you think that the environment of Saint's Alp Teahouse is comfortable? (With 1-uncomfortable, 5-comfortable) |
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| A- | 1 (13) |
| B- | 2 (25) |
| C- | 3 (57) |
| D- | 4 (36) |
| E- | 5 (4) |
| F- | Not applicable (12) |
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| 20 |
Do you think that the hygiene of Saint's Alp Teahouseis good? (With 1-poor, 5-good) |
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| A- | 1 (10) |
| B- | 2 (19) |
| C- | 3 (58) |
| D- | 4 (44) |
| E- | 5 (3) |
| F- | Not applicable (15) |
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