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Questionnaire Name - Marketing Management--Saint Alp's Teahouse(格━)

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1	Your age
	Maximum  100 Minimum  14 Average  20.24 Sum  3,096
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2	Your education level
	A- Primary (0)  B- Secondary (13)  C- High School (29)  D- University (106)  E- Postgraduate (5)
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3	Your gender
	A- Male (72)  B- Female (81)
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4	Your occupation
	A- Executive/Managerial (3)  B- Professional(doctor,lawyer,etc.) (1)  C- Academic/Educator (7)  D- Computer Technical/Engineering (1)  E- Other Technical/Engineering (1)  F- Service/Customer Support (1)  G- Clerical/Administrative (0)  H- Sales/Marketing (1)  I- Tradesman/Craftsman (0)  J- College/Graduate Student (107)  K- K-12 Student (19)  L- Homemaker (0)  M- Self-employed/Own Company (0)  N- Unemployed, looking for work (0)  O- Retired (0)  P- Other (12)
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5	Which Taiwanese Teahouse do you usually go to?
	A- Saint's Alp Teahouse (格━) (93)  B- Real Brewed Tea (踪狶) (30)  C- Others, please specify please specify (13)  D- Never been to any (17)
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6	Which Taiwanese Teahouse comes to your mind first?
	A- Saint's Alp Teahouse (格━) (108)  B- Real Brewed Tea (踪狶) (28)  C- Others, please specify please specify (17)
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7	Which Taiwanese Teahouse do you prefer?
	A- Saint's Alp Teahouse (格━) (104)  B- Real Brewed Tea (踪狶) (33)  C- Others, please specify please specify (16)
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8	Have you ever been to Saint's Alp Teahouse?
	A- No (30)  B- Yes (123)
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9	How often would you go to Saint's Alp Teahouse in 3-month period?
	A- 0 (17)  B- 1-3 (82)  C- 4-6 (14)  D- 7-9 (1)  E- 10+ (4)
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10	Which time period do you usually go to Saint's Alp Teahouse?
	A- morning (1)  B- afternoon (64)  C- evening (31)  D- night (22)
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11	Why do you choose to go to Saint's Alp Teahouse ? (can choose multiple answers) (jump to Q.14)
	A- for food (21)  B- for drink (93)  C- for a place to chat (87)  D- for a place to have a rest (55)  E- good service (2)  F- Others, please specify (3)
	No Selection (38)   Select 1 item (29)   Select 2 items (44) Select 3 items (37)   Select 4 items (7) Select 5 items (1)   Select 6 items (0)
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12	Have you ever been to other Taiwanese Teahouse?
	A- No (60)  B- Yes, please specify (74)
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13	What is/are the reason(s) that stop you from trying Saint's Alp Teahouse?
	A- never heard of Saint's Alp Teahouse (格━) before (2)  B- no time (27)  C- not convenience to go (23)  D- unreasonable price (29)  E- food is not good (1)  F- drink is not good (1)  G- place is not comfortable (4)  H- hygience condition is poor (9)  I- Others, please specify (13)
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14	How do you think about the variety of food provided in Saint's Alp Teahouse? (With 1-less variety, 5-more variety)
	A- 1 (4)  B- 2 (52)  C- 3 (69)  D- 4 (6)  E- 5 (1)  F- not applicable (17)
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15	How do you think about the variety of drink provided in Saint's Alp Teahouse? (With 1-less variety, 5-more variety)
	A- 1 (1)  B- 2 (7)  C- 3 (35)  D- 4 (74)  E- 5 (16)  F- not applicable (15)
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16	How do you think about the taste of food provided in Saint's Alp Teahouse? (With 1-poor, 5-good)
	A- 1 (6)  B- 2 (25)  C- 3 (69)  D- 4 (25)  E- 5 (2)  F- not applicable (19)
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17	How do you think about the flavor of drink provided in Saint's Alp Teahouse? (With 1-poor, 5-good)
	A- 1 (2)  B- 2 (7)  C- 3 (45)  D- 4 (68)  E- 5 (9)  F- not applicable (16)
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18	How do you think about the service provided in Saint's Alp Teahouse? (With 1-poor, 5-good)
	A- 1 (11)  B- 2 (25)  C- 3 (80)  D- 4 (17)  E- 5 (1)  F- not applicable (15)
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19	Do you think that the environment of Saint's Alp Teahouse is comfortable? (With 1-uncomfortable, 5-comfortable)
	A- 1 (13)  B- 2 (25)  C- 3 (57)  D- 4 (36)  E- 5 (4)  F- Not applicable (12)
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20	Do you think that the hygiene of Saint's Alp Teahouseis good? (With 1-poor, 5-good)
	A- 1 (10)  B- 2 (19)  C- 3 (58)  D- 4 (44)  E- 5 (3)  F- Not applicable (15)
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