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Questionnaire Name - Consumption behavior on Red Wine
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请问§A¬O§_¤Q¤»岁¥H¤W¦Ó¦³饮°s习惯¡H¡@Are you aged 16 or above and do drink? |
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| A- | ¬O¡@yes (284) |
| B- | ¤£¬O ¡@No (问¨÷§¹ the end of questionnaire) (27) |
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| 2 |
§A³ß欢饮红°s吗¡H¡@ Do you like drinking red wine? |
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| A- | «D±`¤£³ß欢¡@very dislike (1) |
| B- | ¤£³ß欢¡@dislike (32) |
| C- | ¤¤µ¥ no option (93) |
| D- | ³ß欢¡@like (126) |
| E- | «D±`³ß欢 very like (16) |
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| 3 |
3. 请问§A¤TŸÄ内¤j约饮红°s¦h¤Ö¦¸¡H¡@How often do you drink red wine every 3 months? |
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| A- | ¤Ö¤_¢°¦¸¡@less than once (47) |
| B- | 1-5 (90) |
| C- | 6-10 (68) |
| D- | 11-15 (65) |
| E- | ¦h¤_¢°¢´¦¸¡@more than 15 times (15) |
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| 4 |
为¬Æ¤\饮¥Î红°s? ¥i¿ï¦h©ó¤@¶µ Why do you drink red wine? (Multiple options) |
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| A- | ¨¥÷¶H©º social status (76) |
| B- | °·±d health (39) |
| C- | ¨É¨ü¥Í¬¡ life-style (161) |
| D- | ªB辈¼v’à peer influence (122) |
| E- | 没¦³¯S别ì¦] no reasons (16) |
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| No Selection (27) | | |
| Select 1 item (176) | |
Select 2 items (89) |
| Select 3 items (20) |
| Select 4 items (0) |
| Select 5 items (0) |
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| 5 |
当§A选购红°sªº时Ô¡Aɲ钱«¤£«n¡H When you consume red wine, is price important to you? Please show your preference |
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| A- | ³Ì¤£«n least important (1) |
| B- | ¤£«n unimportant (8) |
| C- | ´¶³q¡@no option (125) |
| D- | «n important (132) |
| E- | ³Ì«n most important (19) |
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| 6 |
当§A选购红°sªº时Ô¡A质¯À«¤£«n¡H When you consume red wine, is quality important to you? Please show your preference |
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| A- | ³Ì¤£«n least important (1) |
| B- | ¤£«n unimportant (6) |
| C- | ´¶³q¡@no option (134) |
| D- | «n important (122) |
| E- | ³Ì«n most important (20) |
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| 7 |
当§A选购红°sªº时Ô¡A¦~¥÷«¤£«n¡H When you consume red wine, is yield year important to you? Please show your preference |
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| A- | ³Ì¤£«n least important (4) |
| B- | ¤£«n unimportant (86) |
| C- | ´¶³q¡@no option (97) |
| D- | «n important (93) |
| E- | ³Ì«n most important (5) |
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| 8 |
当§A选购红°sªº时Ô¡A¦¨¥÷«¤£«n¡H When you consume red wine, is ingredient important to you? Please show your preference |
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| A- | ³Ì¤£«n least important (9) |
| B- | ¤£«n unimportant (62) |
| C- | ´¶³q¡@no option (102) |
| D- | «n important (101) |
| E- | ³Ì«n most important (8) |
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| 9 |
当§A选购红°sªº时Ô¡A¤f¸O«¤£«n¡H When you consume red wine, is word of mouth important to you? Please show your preference |
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| A- | ³Ì¤£«n least important (1) |
| B- | ¤£«n unimportant (79) |
| C- | ´¶³q¡@no option (65) |
| D- | «n important (124) |
| E- | ³Ì«n most important (16) |
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| 10 |
§A认为³ÌÓì当饮¥Î红°s¬O¨º¤@ŸÄ时Ô? When will you taste red wine? |
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| A- | ¥ÎÀ\ dining (63) |
| B- | ³ß‰e节¤é celebration (41) |
| C- | ¥Í·N©¹来 doing business (84) |
| D- | »E‰Ngathering (75) |
| E- | ¥ô¦ó时Ôany time (22) |
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| 11 |
请问§A¦p¦ó±o±x¦³关红°sªº资®Æ? ¥i¦h¤_¤@项 How do you know red wine information? (Multiple options) |
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| A- | 报³¹newspaper (90) |
| B- | 杂§Ó magazine (96) |
| C- | ‰m‰y TV (78) |
| D- | ‰m¥x radio (2) |
| E- | ªB辈 friends/ relatives (85) |
| F- | ¤WÊI Internet (8) |
| G- | ¬Û¼ô买®a shop (50) |
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| No Selection (28) | | |
| Select 1 item (185) | |
Select 2 items (78) |
| Select 3 items (19) |
| Select 4 items (1) |
| Select 5 items (0) |
| Select 6 items (0) |
| Select 7 items (1) |
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| 12 |
§Aº@·Nªá¦h¤Ö钱¥h购买¤@²~红°s? (¥H´ä币为计ºâ单¦ì) How much are you willing to pay for a bottle of red wine? ( in HK $) |
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| Maximum | 10,000 |
| Minimum | 80 |
| Average | 256.99 |
| Sum | 72,471 |
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| 13 |
§Aªº©Ê§O : Your gender: |
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| A- | ¤k female (157) |
| B- | ¨k male (127) |
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| 14 |
请问§Aªº±Ð¨|µ{«×¬O: Your highest education attainment: |
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| A- | ¤p‰a©Î¥H¤Uprimary or below (3) |
| B- | ¤¤‰a secondary (189) |
| C- | ¤j专 tertiary (27) |
| D- | ¤j‰adegree or above (64) |
| E- | ©Ú绝¦^µª refuse to answer (0) |
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| 15 |
§Aªº职ž²: Your occupation: |
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| A- | ºÞ²z/¦æ¬F¤H员 manager/ executive (44) |
| B- | 专ž²¤H¤h Professional (43) |
| C- | ªA‰U/销°â¤H员 Service/ Sales Personnel (50) |
| D- | ¤å职¤H员 Clerical (40) |
| E- | §Þ¤u/ 蓝领 Worker/ Blue Collar (29) |
| F- | §Þ术¤H员 Engineer (6) |
| G- | ¦Û¶±/ ¦ÑªO Self-employed (22) |
| H- | «Ýž²/°h¥ð Unemployed/ Retired (16) |
| I- | ®a®x¥D妇 Housewife (3) |
| J- | ‰a¥Í Student (28) |
| K- | ¨ä¥¦ Other (2) |
| L- | ©Ú绝¦^µª Refuse to answer (0) |
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| 16 |
§Aªº¦~龄: Your age: |
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| A- | 16-20 (16) |
| B- | 21-25 (66) |
| C- | 26-30 (94) |
| D- | 31-35 (63) |
| E- | 36-40 (12) |
| F- | 41-45 (13) |
| G- | 46-50 (3) |
| H- | 50¥H¤Waged 50 above (17) |
| I- | ©Ú绝¦^µª Refuse to answer (0) |
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| 17 |
§AªºŸÄ¤H¤ë¤J: Your income level: |
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| A- | $10, 000©Î¥H¤U $10,000 or less (210) |
| B- | $10,001-20,000 (53) |
| C- | $20,001-30,000 (15) |
| D- | $30,001 ¡V 40,000 (3) |
| E- | $40,001 ©Î¥H¤W$40,001 or more (2) |
| F- | ©Ú绝¦^µª Refuse to answer (0) |
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