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Questionnaire Name - Popularity of Cartoon Spokes-characters
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| 1 |
Which of the following characters have you heard about before? |
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| A- | Tony The Tiger (25) |
| B- | Ronald McDonald (25) |
| C- | Jolly Green Giant (23) |
| D- | Michelin Man (23) |
| E- | Snap, Crackle and Pop (23) |
| F- | NesQuik Bunny (22) |
| G- | M&M・s characters (22) |
| H- | Duracell Bunny (21) |
| I- | Pringles character (15) |
| J- | Pillsbury Doughboy (15) |
| K- | Others (14) |
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| 2 |
Which of the following characters do you know they have represented the brands/ products? |
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| A- | Ronald McDonald (McDonalds, fast food restaurant) (27) |
| B- | Tony The Tiger (Kellogg・s, Frosted Cornflake) (24) |
| C- | M&M・s characters (M & M・s, Chocolates) (23) |
| D- | Michelin Man (Michelin, car products) (23) |
| E- | Snap, Crackle and Pop (Kellogg・s, Rice Crispies) (22) |
| F- | Duracell Bunny (Duracell, batteries) (21) |
| G- | Jolly Green Giant (Minnesota Valley Canning Company, frozen or canned food) (20) |
| H- | NesQuik Bunny (Nestle Nesquik, milk drinks and snack) (20) |
| I- | Pringles character (Pringles, chips) (17) |
| J- | Hippo and Duck (Silentnight, beds product) (15) |
| K- | Others (15) |
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| 3 |
Which of the following characters are your favourites? |
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| A- | Tony The Tiger (14) |
| B- | Snap, Crackle and Pop (8) |
| C- | Michelin Man (8) |
| D- | Ronald McDonald (8) |
| E- | M&M・s characters (8) |
| F- | Duracell Bunny (6) |
| G- | Fred (4) |
| H- | Hippo and Duck (3) |
| I- | Guinness Toucan (3) |
| J- | Pillsbury Doughboy (2) |
| K- | Others (7) |
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| No Selection (2) | | |
| Select 1 item (4) | |
Select 2 items (4) |
| Select 3 items (18) |
| Select 4 items (0) |
| Select 5 items (1) |
| Select 6 items (0) |
| Select 7 items (0) |
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| Select 9 items (0) |
| Select 10 items (0) |
| Select 11 items (0) |
| Select 12 items (0) |
| Select 13 items (0) |
| Select 14 items (0) |
| Select 15 items (0) |
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| 4 |
Which of the following characters you think it is the best match or the most successful in the product/brand promotion? |
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| A- | Duracell Bunny (10) |
| B- | Snap, Crackle and Pop (10) |
| C- | Tony The Tiger (10) |
| D- | Ronald McDonald (8) |
| E- | M&M・s characters (8) |
| F- | Michelin Man (7) |
| G- | Jolly Green Giant (4) |
| H- | Mr Energizer (3) |
| I- | Fred (3) |
| J- | Guinness Toucan (3) |
| K- | Others (9) |
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| Select 8 items (0) |
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| Select 10 items (0) |
| Select 11 items (0) |
| Select 12 items (0) |
| Select 13 items (0) |
| Select 14 items (0) |
| Select 15 items (0) |
| Select 16 items (0) |
| Select 17 items (0) |
| Select 18 items (0) |
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| 5 |
Which of the following characters have you heard about before? |
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| A- | Mickey Mouse (26) |
| B- | Spiderman (26) |
| C- | Winnie the Pooh & friends (25) |
| D- | Pink Panther (25) |
| E- | Batman (25) |
| F- | Popeye (24) |
| G- | Looney Tunes (24) |
| H- | Bart Simpson (24) |
| I- | Scooby-Doo (24) |
| J- | Shrek (24) |
| K- | Others (24) |
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| No Selection (3) | | |
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| Select 9 items (0) |
| Select 10 items (0) |
| Select 11 items (0) |
| Select 12 items (0) |
| Select 13 items (0) |
| Select 14 items (0) |
| Select 15 items (1) |
| Select 16 items (1) |
| Select 17 items (0) |
| Select 18 items (2) |
| Select 19 items (3) |
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| 6 |
Which of the following characters do you know they have represented the brands/ products? |
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| A- | Mickey Mouse (Disney) (26) |
| B- | Mario (Nintendo) (22) |
| C- | Looney Tunes (Warner Bros.) (22) |
| D- | Sonic the Hedgehog (Sega) (20) |
| E- | Bart Simpson (Butterfinger, Candy bars) (9) |
| F- | Spiderman (Burger King, fast food restaurant) (8) |
| G- | Winnie the Pooh & friends (Kellogg・s, Cereals, Fruit snack) (7) |
| H- | Shrek (Nestles, rice breakfast cereal) (7) |
| I- | Ryu (Campcon) (6) |
| J- | Shrek (M & M・s, chocolates) (6) |
| K- | Others (49) |
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| No Selection (3) | | |
| Select 1 item (1) | |
Select 2 items (1) |
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| Select 4 items (5) |
| Select 5 items (3) |
| Select 6 items (5) |
| Select 7 items (1) |
| Select 8 items (2) |
| Select 9 items (2) |
| Select 10 items (1) |
| Select 11 items (0) |
| Select 12 items (0) |
| Select 13 items (1) |
| Select 14 items (1) |
| Select 15 items (0) |
| Select 16 items (1) |
| Select 17 items (1) |
| Select 18 items (0) |
| Select 19 items (0) |
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| 7 |
Which of the following characters are your favourites? |
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|
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| A- | Bart Simpson (9) |
| B- | Spiderman (7) |
| C- | Looney Tunes (7) |
| D- | Mickey Mouse (6) |
| E- | Shrek (5) |
| F- | Batman (5) |
| G- | Hello Kitty (5) |
| H- | Wile E. Coyote (4) |
| I- | Sonic the Hedgehog (4) |
| J- | Snoopy and Peanuts (3) |
| K- | Others (32) |
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| No Selection (3) | | |
| Select 1 item (1) | |
Select 2 items (6) |
| Select 3 items (16) |
| Select 4 items (0) |
| Select 5 items (0) |
| Select 6 items (2) |
| Select 7 items (0) |
| Select 8 items (0) |
| Select 9 items (1) |
| Select 10 items (0) |
| Select 11 items (0) |
| Select 12 items (0) |
| Select 13 items (0) |
| Select 14 items (0) |
| Select 15 items (0) |
| Select 16 items (0) |
| Select 17 items (0) |
| Select 18 items (0) |
| Select 19 items (0) |
| Select 20 items (0) |
| Select 21 items (0) |
| Select 22 items (0) |
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| Select 24 items (0) |
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| 8 |
Which of the following characters you think it is the best match or the most successful in the product/brand promotion? |
| |
|
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| A- | Mickey Mouse (15) |
| B- | Mario (14) |
| C- | Sonic the Hedgehog (12) |
| D- | Spiderman (5) |
| E- | Hello Kitty (4) |
| F- | Rood Runner (3) |
| G- | Winnie the Pooh & friends (3) |
| H- | Wile E. Coyote (2) |
| I- | Looney Tunes (2) |
| J- | Shrek (2) |
| K- | Others (12) |
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| No Selection (3) | | |
| Select 1 item (5) | |
Select 2 items (4) |
| Select 3 items (15) |
| Select 4 items (0) |
| Select 5 items (0) |
| Select 6 items (1) |
| Select 7 items (1) |
| Select 8 items (0) |
| Select 9 items (0) |
| Select 10 items (0) |
| Select 11 items (0) |
| Select 12 items (0) |
| Select 13 items (0) |
| Select 14 items (0) |
| Select 15 items (0) |
| Select 16 items (0) |
| Select 17 items (0) |
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