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Questionnaire Name - Does brand name matter?

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1	Gender
	A- Male (22)  B- Female (29)
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2	Age
	A- Below 18 (8)  B- 18-20 (10)  C- Above 20 (33)
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3	Level of study
	A- Pre - AD (9)  B- AD (11)  C- HD (31)
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4	Monthly income
	A- Below 999 (17)  B- 1000-2000 (17)  C- 2001-3000 (2)  D- 3001-5000 (1)  E- Above 5000 (14)
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5	Do you prefer brand name product?
	A- Yes (30)  B- No (21)
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6	How do you define brand name product?
	A- Social status (10)  B- Social tool (5)  C- Fashion taste (20)  D- Luxury (14)  E- Others (2)
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7	How often do you buy brand name product every year?
	A- Always (3)  B- Often (7)  C- Sometimes (36)  D- Never (5)
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8	How much do you spend on buying brand name product last time?
	A- Below 300 (15)  B- 300-600 (11)  C- 600-1000 (11)  D- Above 1001 (14)
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9	Where does the money that you spent on brand name product come from?
	A- Family's support (16)  B- Part-time salary (17)  C- Pocket money saving (17)  D- Credit card (0)  E- Others (1)
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10	Have you ever seriously thought about spending too much money on brand name product?
	A- Yes (25)  B- No (26)
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11	Packaging
	A- Very greatly (6)  B- Greatly (20)  C- Moderately (20)  D- Slightly (3)  E- No effect (2)
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12	Quality
	A- Very greatly (25)  B- Greatly (20)  C- Moderately (6)  D- Slightly (0)  E- No effect (0)
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13	Appearance
	A- Very greatly (21)  B- Greatly (16)  C- Moderately (14)  D- Slightly (0)  E- No effect (0)
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14	Popularity
	A- Very greatly (11)  B- Greatly (15)  C- Moderately (20)  D- Slightly (4)  E- No effect (1)
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15	Product function
	A- Very greatly (19)  B- Greatly (17)  C- Moderately (12)  D- Slightly (3)  E- No effect (0)
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16	Branch service
	A- Very greatly (3)  B- Greatly (11)  C- Moderately (31)  D- Slightly (3)  E- No effect (3)
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17	Brand concept
	A- Very greatly (3)  B- Greatly (13)  C- Moderately (26)  D- Slightly (5)  E- No effect (4)
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18	Confident of the brand
	A- Very greatly (11)  B- Greatly (15)  C- Moderately (21)  D- Slightly (2)  E- No effect (2)
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19	The effect of the brand bring to society
	A- Very greatly (8)  B- Greatly (14)  C- Moderately (20)  D- Slightly (6)  E- No effect (3)
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20	Investable
	A- Very greatly (2)  B- Greatly (15)  C- Moderately (25)  D- Slightly (5)  E- No effect (4)
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