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Questionnaire Name - Question for the wayfinding users in the shopping mall.
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| 1 |
Which of the following is your favorite shopping mall? |
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| A- | Harbour City (51) |
| B- | i-Square (2) |
| C- | K11 (4) |
| D- | The Element (8) |
| E- | The One (5) |
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| 2 |
Have you ever get lost in the shopping mall? |
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| 3 |
If yes, why? Because of poor wayfinding system? If no, please go to next question. |
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| 4 |
In which situation you will use the wayfinding in the shopping mall? |
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| A- | First visit the mall (8) |
| B- | Get lost (12) |
| C- | Cannot find a shop that you want (38) |
| D- | Cannot find the facility of the mall (car park, toilet…) (7) |
| E- | Try short cut (4) |
| F- | Other, please explain (1) |
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| 5 |
What is the best description of wayfinding in the shopping mall? |
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| A- | Billboard (4) |
| B- | Kiosk (2) |
| C- | Info Center (11) |
| D- | Signage (15) |
| E- | Location Map (38) |
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| 6 |
Design (color, size, materials…) |
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| A- | 1 (15) |
| B- | 2 (18) |
| C- | 3 (17) |
| D- | 4 (8) |
| E- | 5 (12) |
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| 7 |
Functions |
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| A- | 1 (38) |
| B- | 2 (9) |
| C- | 3 (11) |
| D- | 4 (3) |
| E- | 5 (9) |
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| 8 |
Interactive |
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| A- | 1 (11) |
| B- | 2 (13) |
| C- | 3 (26) |
| D- | 4 (12) |
| E- | 5 (8) |
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| 9 |
Location |
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| A- | 1 (35) |
| B- | 2 (16) |
| C- | 3 (5) |
| D- | 4 (8) |
| E- | 5 (6) |
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| 10 |
Type |
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| A- | 1 (12) |
| B- | 2 (19) |
| C- | 3 (22) |
| D- | 4 (14) |
| E- | 5 (3) |
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| 11 |
Do you think efficient and effective wayfinding system in shopping mall can enhance your shopping experience? |
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| 12 |
In the future, what kind of factor that you think wayfiniding in the shopping mall should be improves? |
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| A- | More mobile (23) |
| B- | User interface (15) |
| C- | More personalization (13) |
| D- | Materials (2) |
| E- | More Information (promote, trend, news…) (14) |
| F- | Other, please explain (3) |
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| 13 |
3D map |
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| A- | 1 (14) |
| B- | 2 (16) |
| C- | 3 (23) |
| D- | 4 (8) |
| E- | 5 (9) |
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| 14 |
Discount information |
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| A- | 1 (18) |
| B- | 2 (24) |
| C- | 3 (12) |
| D- | 4 (10) |
| E- | 5 (6) |
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| 15 |
Make use of your own portable device (GPS, sms…) |
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| A- | 1 (24) |
| B- | 2 (11) |
| C- | 3 (20) |
| D- | 4 (8) |
| E- | 5 (7) |
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| 16 |
Mall event/promotional news |
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| A- | 1 (11) |
| B- | 2 (20) |
| C- | 3 (27) |
| D- | 4 (9) |
| E- | 5 (3) |
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| 17 |
Shopping tips |
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| A- | 1 (7) |
| B- | 2 (18) |
| C- | 3 (28) |
| D- | 4 (12) |
| E- | 5 (5) |
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| 18 |
Do you have any suggestions for shopping mall’s wayfinding improvement? |
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| 19 |
Do you think Harbour City’s wayfinding design well? |
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| A- | 1 (3) |
| B- | 2 (20) |
| C- | 3 (34) |
| D- | 4 (12) |
| E- | 5 (1) |
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| 20 |
Do you think Harbour City’s wayfinding function well? |
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| A- | 1 (2) |
| B- | 2 (14) |
| C- | 3 (42) |
| D- | 4 (10) |
| E- | 5 (2) |
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