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Questionnaire Name - The General Public Survey for the Gardiner Museum (Conducted by Schulich MBA Students)

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1	How often do you visit museums or art galleries per year?
	A- less than one time (0)  B- once (0)  C- twice (1)  D- 2 - 5 times (1)  E- more than 5 times (0)
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2	Which of the following museums you have visited in the past five years?
	A- Royal Ontario Museum (ROM) (1)  B- Textile Museum (0)  C- Bata Shoe museum (0)  D- Toronto Aerospace Museum (0)  E- Other (Please name it / them) (2)
	No Selection (0)   Select 1 item (1)   Select 2 items (1) Select 3 items (0)   Select 4 items (0) Select 5 items (0)
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3	How interested are you in ceramic arts?
	A- 1 -> Not interested (0)  B- 2 (2)  C- 3 (0)  D- 4 (0)  E- 5 -> Very interested (0)
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4	Have you heard of the Gardiner Museum of Ceramic Arts?
	A- No (0)  B- Yes (How did you hear about it?) (2)
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5	Do you know where the Gardiner Museum is located?
	A- Yes (2)  B- No (0)
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6	Have you visited the Gardiner Museum before?
	A- Yes (2)  B- No (0)
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7	How much are you willing to pay for admission of a museum?
	A- $0-5 (0)  B- $5-10 (1)  C- $10-15 (0)  D- $15-20 (0)  E- $20 or more (0)  F- Other (Please specify the number and reason) (1)
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