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  Questionnaire Name - 有關化妝品連鎖零售店問卷調查
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1   如果你要到化妝品連鎖零售店購物，你會選擇到哪一間？
 
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2   請問你過去六個月內有否去過其中一間化妝品連鎖零售店？
 
 
 A-有 (3)
 B-沒有 (2)
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3   分店位置
 
 
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4   貨品質素
 
 
 A-1 (2)
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 C-3 (0)
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 E-5 (1)
 F-6 (0)
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5   貨品種類
 
 
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6   價格
 
 
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7   付款方法
 
 
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8   店員服務質素
 
 
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9   店員專業知識
 
 
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10   店內環境
 
 
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11   店舖品牌形象
 
 
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12   貨品質素（1 為低， 7為高）
 
 
 A-1 (1)
 B-2 (3)
 C-3 (0)
 D-4 (0)
 E-5 (1)
 F-6 (0)
 G-7 (0)
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13   代理品牌數量（1 為多， 7為少）
 
 
 A-1 (1)
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 C-3 (1)
 D-4 (1)
 E-5 (0)
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14   價格（1 為高昂， 7為便宜）
 
 
 A-1 (1)
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 D-4 (1)
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15   店員服務質素（1 為良好， 7為惡劣）
 
 
 A-1 (2)
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16   店員專業知識（1 為足夠， 7為貧乏）
 
 
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17   店內環境（1 為良好， 7為惡劣）
 
 
 A-1 (1)
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 D-4 (2)
 E-5 (1)
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18   分店數量（1 為多， 7為少）
 
 
 A-1 (1)
 B-2 (2)
 C-3 (1)
 D-4 (0)
 E-5 (1)
 F-6 (0)
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19   貨品質素（1 為低， 7為高）
 
 
 A-1 (1)
 B-2 (1)
 C-3 (1)
 D-4 (1)
 E-5 (1)
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 G-7 (0)
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20   代理品牌數量（1 為多， 7為少）
 
 
 A-1 (1)
 B-2 (0)
 C-3 (1)
 D-4 (1)
 E-5 (2)
 F-6 (0)
 G-7 (0)
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