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Questionnaire Name - Brand value of SILK product

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1	Have you ever bought silk clothes or related products? 你曾否購買絲綢服裝？
	A- Yes 有 (35)  B- No 沒有 (pls jump to question 5) (75)
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2	Why you buy silk clothes or products last time? 為何購買那些產品? (Can choose more than one, 可揀選多一個答案 )
	A- Gift for friends/family 作禮品送給朋友/家人 (17)  B- Self use 自用 (21)  C- Business use 商業用 (6)  D- Promotion or discounts 宣傳/優惠 (2)  E- Friend recommendation 朋友介紹 (2)
	No Selection (74)   Select 1 item (29)   Select 2 items (8) Select 3 items (1)   Select 4 items (0) Select 5 items (0)
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3	How often will you wear silk clothes in a month?在一個月內，你通常會穿著絲綢服裝多少次？
	A- 1-3 times 次 (26)  B- 4-5 times 次 (4)  C- Over 5 times 次 (1)  D- Never 没有(Please move to Part 2,請跳至第二部份) (14)
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4	In what occasion do you think you will wear silk clothes? 你會在以下那些場合穿著絲綢服裝？
	A- Banquet 宴會 (20)  B- At Home 家居 (7)  C- At Work 工作 (13)  D- On stage 表演舞台 (7)  E- Formal dinner 晚餐 (11)  F- Others, please specify: 其他, 請註明 (1)
	No Selection (77)   Select 1 item (19)   Select 2 items (10) Select 3 items (4)   Select 4 items (2) Select 5 items (0)   Select 6 items (0)
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5	Comfortable 舒適
	A- 1 (3)  B- 2 (5)  C- 3 (20)  D- 4 (45)  E- 5 (35)
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6	Fashionable 時尚
	A- 1 (7)  B- 2 (15)  C- 3 (41)  D- 4 (26)  E- 5 (19)
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7	Elegant 優雅
	A- 1 (0)  B- 2 (13)  C- 3 (20)  D- 4 (53)  E- 5 (21)
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8	Casual 休閒
	A- 1 (11)  B- 2 (29)  C- 3 (37)  D- 4 (23)  E- 5 (5)
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9	Expensive昂貴
	A- 1 (5)  B- 2 (8)  C- 3 (37)  D- 4 (36)  E- 5 (22)
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10	Easy to mix and match 易配搭
	A- 1 (6)  B- 2 (23)  C- 3 (44)  D- 4 (23)  E- 5 (12)
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11	Durability 耐用
	A- 1 (3)  B- 2 (27)  C- 3 (40)  D- 4 (20)  E- 5 (13)
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12	Product design貨品款式
	A- 1 (5)  B- 2 (2)  C- 3 (11)  D- 4 (54)  E- 5 (34)
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13	Reasonable price價錢合理
	A- 1 (2)  B- 2 (4)  C- 3 (26)  D- 4 (43)  E- 5 (31)
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14	Attractive promotions宣傳之吸引性
	A- 1 (5)  B- 2 (17)  C- 3 (41)  D- 4 (31)  E- 5 (9)
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15	Service and after-sale service 銷售服務及售後服務
	A- 1 (5)  B- 2 (24)  C- 3 (44)  D- 4 (30)  E- 5 (3)
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16	Brand reputation品牌聲譽
	A- 1 (2)  B- 2 (12)  C- 3 (36)  D- 4 (44)  E- 5 (11)
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17	Silk Quality絲綢質素
	A- 1 (2)  B- 2 (6)  C- 3 (20)  D- 4 (44)  E- 5 (34)
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18	Durability 耐用
	A- 1 (2)  B- 2 (6)  C- 3 (34)  D- 4 (41)  E- 5 (23)
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19	Sogo崇光
	A- Yes 有 (93)  B- Never沒有 (17)
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20	Chinese Crafts中藝
	A- Yes 有 (10)  B- Never沒有 (96)
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