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Questionnaire Name - HK Fashion Research

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1	Age
	A- a. 18 or below (2)  B- b. 19-25 (10)  C- c. 26-35 (36)  D- d. 36-45 (10)  E- e. 45 or above (1)
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2	Gender
	A- a. Female (34)  B- b. Male (25)
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3	Monthly Income
	A- a. 10000 or below (12)  B- b. 10001-20000 (28)  C- c. 20001-30000 (14)  D- d. 30001-40000 (1)  E- e. 40001 or above (4)
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4	Occupation
	A- a. Student (6)  B- b. White Collar (21)  C- c. Blue Collar (2)  D- d. Management/Executive (4)  E- e. Professional (22)  F- f. Self-employed (2)  G- g. Housewife (2)  H- h. Unemployed (0)
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5	Education
	A- a. Primary (0)  B- b. Secondary (5)  C- c. Diploma/Higher Diploma/Associate Degree (21)  D- d. University or above (33)
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6	How much you spend on dressing monthly?
	A- a. <400 (23)  B- b. 401-700 (18)  C- c. 701-1000 (9)  D- d. 1001-1300 (5)  E- e. 1301 or above (4)
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7	Which of the following store you most often expend?
	A- a. Esprit (1)  B- b. Zara (9)  C- c. H&M (9)  D- d. FUCK (0)  E- e. Giordano (1)  F- f. Agnes B (1)  G- g. Icefire (0)  H- h. IT Group (Izzue,Chocolate, b+ab¡K) (8)  I- i Others (30)
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8	Where do you get fashion news?
	A- a. Newspaper (1)  B- b. Fashion Web (3)  C- c. Blog / Web Formun (4)  D- d. Window-shopping (22)  E- e. Magazine (29)
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9	Which of the following the chef consideration in purchasing clothes?
	A- a. Brand name (5)  B- b. Price (16)  C- c. Material (12)  D- d. Style (25)  E- f. Others (1)
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10	Have you ever heard of the brand "Esprit" or "Esprit logo"?
	A- a. Yes (56)  B- b. No (3)
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11	What is your impression on Esprit brand?
	A- a. Casual (32)  B- b. Young (2)  C- c. General (12)  D- d. Luxurious (7)  E- e. Human (0)  F- f. Smart (2)  G- g. Trendy (4)  H- h. Others (0)
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12	What is your impression on Esprit products?
	A- a. Casual (33)  B- b. Young (1)  C- c. General (13)  D- d. Luxurious (3)  E- e. Human (0)  F- f. Smart (5)  G- g. Trendy (2)  H- h. Others (2)
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13	How often did you visit Esprit store?
	A- a. Once a week (2)  B- b. Once a month (6)  C- c. Once a quarter (27)  D- d. Once a Year (16)  E- e. Never (8)
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14	Esprit is a
	A- a. European brand (34)  B- b. Asian brand (22)  C- c. American brand (3)
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15	What kind of products had you bought in Esprit?
	A- a. Causal wear (39)  B- b. Business wear (0)  C- c. Sport wear (1)  D- d. Fasion Accessories (bag, belt, Wallet, …) (1)  E- e. Time Wear (0)  F- f. Jewellery (0)  G- g. Feet wear (0)  H- h. Body wear (2)  I- I. Home Accessories (towel, bed sheet, slippers, …) (2)  J- J. None (14)
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