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Questionnaire Name - Magazine Survey

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1	Age
	Maximum  39 Minimum  2 Average  24.84 Sum  9,117
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2	Sex
	A- Male (152)  B- Female (215)
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3	City
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4	Level of Education
	A- High School (39)  B- University (250)  C- College/Trade school (39)  D- Postgraduate (28)  E- Graduate (68)
	No Selection (3)   Select 1 item (323)   Select 2 items (28) Select 3 items (11)   Select 4 items (3) Select 5 items (0)
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5	Annual Income
	A- $4000- (117)  B- $5000-$9000 (22)  C- $10 000-$19 000 (34)  D- $20 000-$29 000 (25)  E- $30 000-$39 000 (44)  F- $40 000-$49 000 (39)  G- $50 000-$59 000 (37)  H- $60 000-$69 000 (15)  I- $70 000-$79 000 (12)  J- $80 000-$89 000 (10)  K- $90 000-$99 000 (2)  L- $100k+ (10)
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6	Marital Status
	A- Single (227)  B- In a relationship (77)  C- Married (61)  D- Separated (0)  E- Divorced (2)
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7	Occupation
	A- Executive/Managerial (10)  B- Professional(doctor,lawyer,etc.) (35)  C- Academic/Educator (20)  D- Computer Technical/Engineering (21)  E- Other Technical/Engineering (7)  F- Service/Customer Support (5)  G- Clerical/Administrative (14)  H- Artist (23)  I- Sales/Marketing (17)  J- Tradesman/Craftsman (1)  K- Highschool Student (6)  L- College/Graduate Student (127)  M- Homemaker (3)  N- Self-employed/Own Company (7)  O- Unemployed, looking for work (8)  P- Civil Servant (11)  Q- Retired (0)  R- Other (52)
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8	How often do you read? (Newspapers, books, magazines, etc.)
	A- Daily (196)  B- A few times a week (93)  C- Once a week (29)  D- A few times a month (24)  E- Once a month (6)  F- Rarely (17)  G- I never read (2)
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9	What type of books interest you the most? Select all that apply.
	A- Christian Books (256)  B- Religion and Spirituality (174)  C- Literature and Fiction (161)  D- Entertainment (160)  E- Cooking, Food and Wine (142)  F- Art and Photography (125)  G- Comics and Graphic Novels (110)  H- Health, Mind and Body (110)  I- Biographies and Memoirs (90)  J- Travel (87)  K- Others (86)
	No Selection (1)   Select 1 item (17)   Select 2 items (21) Select 3 items (33)   Select 4 items (58) Select 5 items (49)   Select 6 items (51) Select 7 items (35)   Select 8 items (26) Select 9 items (19)   Select 10 items (17) Select 11 items (11)   Select 12 items (8) Select 13 items (9)   Select 14 items (7) Select 15 items (1)   Select 16 items (1) Select 17 items (1)   Select 18 items (2) Select 19 items (0)   Select 20 items (1) Select 21 items (0)   Select 22 items (0) Select 23 items (0)   Select 24 items (0) Select 25 items (0)   Select 26 items (0)
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10	Do you read Christian books? If so, how many Christian books do you purchase in a year on average?
	A- 1 (108)  B- 2-4 (150)  C- 5-10 (66)  D- 15+ (14)
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11	What type of Christian books interest you the most? Select all that apply.
	A- Faith (52)  B- Discipleship (48)  C- Relationships (42)  D- Devotions (39)  E- (32)  F- (31)  G- (30)  H- (24)  I- Modern Christianity (24)  J- Leadership (22)  K- Others (151)
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12	In the last 6 months, have you purchased a book?
	A- Yes (294)  B- No (73)
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13	What genre(s) of music do you enjoy the most? Select all that apply.
	A- Contemporary Christian (232)  B- Pop (196)  C- Alternative Rock (183)  D- R&B and Soul (162)  E- Rock (149)  F- Jazz (127)  G- Classical: Instrumental (117)  H- Rap and Hip Hop (117)  I- Gospel (99)  J- Indie Music (78)  K- Others (628)
	No Selection (1)   Select 1 item (21)   Select 2 items (32) Select 3 items (48)   Select 4 items (53) Select 5 items (46)   Select 6 items (44) Select 7 items (30)   Select 8 items (29) Select 9 items (17)   Select 10 items (20) Select 11 items (10)   Select 12 items (5) Select 13 items (3)   Select 14 items (3) Select 15 items (0)   Select 16 items (4) Select 17 items (0)   Select 18 items (1) Select 19 items (0)   Select 20 items (0) Select 21 items (0)   Select 22 items (0) Select 23 items (1)   Select 24 items (0)
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14	In the last 6 months, have you purchased music?
	A- Yes (247)  B- No (120)
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15	In the last 6 months, have you purchased clothes?
	A- Yes (350)  B- No (17)
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16	In the last year, how many times have you gone out to see a movie?
	Maximum  35 Minimum  -10 Average  6.52 Sum  2,394
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17	In the last year, how many DVDs have you purchased?
	Maximum  100 Minimum  0 Average  4.60 Sum  1,688
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18	In the last year, how many shows/concerts have you attended?
	Maximum  50 Minimum  0 Average  2.52 Sum  925
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19	In the next year, are you looking to purchase or lease a car/SUV/truck?
	A- Yes (53)  B- No (314)
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20	In the next year, are you looking to purchase an MP3 player?
	A- Yes (63)  B- No (304)
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