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  Questionnaire Name - The influence of brand on consumer behaviour towards perfume
  Showing 1-20 of 20     
1   How many different brands of perfumes do you have?
 
 
 A-One (9)
 B-Two (21)
 C-Three (12)
 D-Four (3)
 E-More than four (16)
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2   How often do you purchase a bottle of perfume?
 
 
 A-Once a month (5)
 B-Every three month (4)
 C-Half a year (18)
 D-Once a year (17)
 E-More than one year (17)
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3   Which key factor is your priority of choosing perfume?
 
 
 A-Brand (10)
 B-Price (4)
 C-Package (1)
 D-Scent (46)
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4   I wear perfume everyday
 
 
 A-Strongly disagree (15)
 B-Disagree (8)
 C-Netural (9)
 D-Agree (13)
 E-Strongly agree (16)
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5   I attach great importance to perfume
 
 
 A-Strongly disagree (8)
 B-Disagree (11)
 C-Netural (15)
 D-Agree (16)
 E-Strongly agree (11)
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6   I only purchase perfume that I really need
 
 
 A-Strongly disagree (4)
 B-Disagree (14)
 C-Netural (11)
 D-Agree (16)
 E-Strongly agree (16)
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7   I wear perfume only for special occasions
 
 
 A-Strongly disagree (12)
 B-Disagree (17)
 C-Netural (9)
 D-Agree (16)
 E-Strongly agree (7)
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8   I would like to purchase perfume of a brand that is recognizable
 
 
 A-Strongly disagree (7)
 B-Disagree (10)
 C-Netural (14)
 D-Agree (21)
 E-Strongly agree (9)
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9   I will buy the specific brand of perfume by attractive advertisement
 
 
 A-Strongly disagree (8)
 B-Disagree (19)
 C-Netural (16)
 D-Agree (15)
 E-Strongly agree (3)
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10   I prefer buying perfume with the well-known brand if there are too many perfumes
 
 
 A-Strongly disagree (4)
 B-Disagree (10)
 C-Netural (13)
 D-Agree (25)
 E-Strongly agree (9)
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11   I prefer buying brand perfume with high price because I consider they provide high quality value for money
 
 
 A-Strongly disagree (16)
 B-Disagree (20)
 C-Netural (8)
 D-Agree (14)
 E-Strongly agree (3)
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12   If the package of perfume is attractive to me, I will buy it regardless of brand
 
 
 A-Strongly disagree (6)
 B-Disagree (20)
 C-Netural (12)
 D-Agree (17)
 E-Strongly agree (6)
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13   If there is several similar scent of perfume, I would like to buy it with well-known brand
 
 
 A-Strongly disagree (5)
 B-Disagree (11)
 C-Netural (8)
 D-Agree (30)
 E-Strongly agree (7)
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14   I prefer wearing brand perfume because it makes me feel honorable
 
 
 A-Strongly disagree (8)
 B-Disagree (23)
 C-Netural (17)
 D-Agree (10)
 E-Strongly agree (3)
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15   I would like to buy some specific perfume because the advertising projects or reflects my desire life
 
 
 A-Strongly disagree (9)
 B-Disagree (20)
 C-Netural (13)
 D-Agree (16)
 E-Strongly agree (3)
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16   ItíŽs important to me that perfume brand can match my self image
 
 
 A-Strongly disagree (6)
 B-Disagree (18)
 C-Netural (8)
 D-Agree (18)
 E-Strongly agree (11)
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17   Age
 
 
 A-16-25 (33)
 B-26-35 (21)
 C-36-45 (4)
 D-46-55 (2)
 E-56 and above (1)
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18   Nationality
 
 
 A-British (11)
 B-Taiwanese (37)
 C-Other (13)
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19   Occupation
 
 
 A-Professional/ Technical (3)
 B-Manager/Executive (5)
 C-Employer (1)
 D-Employee (10)
 E-Housewife/ Retired (0)
 F-Student (38)
 G-other (4)
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20   Education level
 
 
 A-Secondary (6)
 B-undergraduate (17)
 C-postgraduate (34)
 D-PhD (4)
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