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Questionnaire Name - ƒÜ How does online shopping change the consumption behavior in Hong Kong?

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1	Age group:
	A- 10-20 (8)  B- 21-30 (2)  C- 31-40 (1)  D- Above 40 (0)
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2	Gender:
	A- Female (7)  B- Male (4)
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3	Occupation:
	A- Student (9)  B- At work (2)  C- Housewife/husband (0)  D- Retired (0)
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4	Monthly income range:
	A- Less than $5000 (9)  B- $5000-10000 (0)  C- $10000-30000 (2)  D- $30000-50000 (0)  E- More than $50000 (0)
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5	Have you ever bought any goods or services by online shopping?
	A- Yes (11)  B- No(go to Q18) (0)
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6	What triggers you to use online shopping?
	A- Discounts (3)  B- Easy shopping (4)  C- Variety of choices (0)  D- Cannot find the items in retail stores (1)  E- Friends¡¦ referral (1)  F- Advertisement (0)  G- Others (2)
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7	Which type of online shopping have you used?
	A- Bidding (2)  B- Collective purchase (1)  C- Online retailers (4)  D- Credit card shopping services (3)  E- Others (1)
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8	What have you bought via online shopping?
	A- Restaurants dining vouchers/ food (0)  B- Travel package (1)  C- Clothing (3)  D- Beauty/ Healthcare (0)  E- Electronics (3)  F- Others (4)
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9	What is your average monthly spending on online shopping in the last 6 months?
	A- Less than $100 (7)  B- $101-$500 (1)  C- $501-$1000 (3)  D- More than $1000 (0)
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10	What is the percentage change in your average monthly spending after you use online shopping?
	A- Decrease by more than 20% (2)  B- Decrease by 0.5% to 19.5% (2)  C- Remain unchanged (5)  D- Increase by 1-20 % (1)  E- Increase by more than 20% (1)
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11	Do you find the products bought by online shopping useful? Why?
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12	In every ten products you purchase from online shopping, how many of them meet your expectations from online website information or advertisement?
	A- 1 or less (3)  B- 2-4 (2)  C- 5-7 (0)  D- 8 or more (6)
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13	In every ten products you purchase by online shopping, how many of them have you actually used?
	A- 1 or less (4)  B- 2-4 (0)  C- 5-7 (1)  D- 8 or more (6)
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14	In every ten times of online shopping, how often do you regret buying the products?
	A- 1 time (5)  B- 2 times (3)  C- 3 times (0)  D- 4 times (0)  E- Over 5 times (3)
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15	What is your level of satisfaction with online shopping? (1: lowest 5: highest)
	A- 1 (1)  B- 2 (1)  C- 3 (2)  D- 4 (4)  E- 5 (3)
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16	Will you continue to use online shopping?
	A- Yes (9)  B- No (2)
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17	Will you encourage others to use online shopping?
	A- Yes (6)  B- No (5)
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18	What is your key concern of online shopping?
	A- Overspending (2)  B- Payment security (7)  C- Validity of information (0)  D- Non-delivery risk (0)  E- Others (2)
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