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Have you ever purchased any night snack (after 22:00) in the past three months? 在最近三個月, 你有沒有購買消夜 (晚上10時正後)? |
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| A- | a. Yes 有 (Please go to Q2 請往第2題) (65) |
| B- | b. No 沒有 (Please go to Q6 請往第6題) (85) |
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| 2 |
Have you ever tried the 24 hours delivery service of McDonald in the past three month? 在最近三個月, 你有沒有使用麥當奴的24小時速遞服務? |
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| A- | a. Yes 有 (Please go to Q3 請往第3題) (37) |
| B- | b. No 沒有 (Please go to Q6 請往第6題) (28) |
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| 3 |
When did you use the 24 hours delivery service of McDonald in the past three month? 在最近三個月,你會在那段時間選用麥當奴的24小時速遞服務? |
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| A- | a. 06:01 - 09:00 (2) |
| B- | b. 09:01 – 12:00 (2) |
| C- | c. 12:01 – 15:00 (4) |
| D- | d. 15:01 - 18:00 (3) |
| E- | e. 18:01- 21:00 (16) |
| F- | f. 21:01- 02:00 (17) |
| G- | g. 02:01-06:00 (9) |
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| 4 |
Where did you use the 24 hours delivery service of McDonald in the past three month? 在最近三個月,你會在那一個地區選用麥當奴的24小時速遞服務? |
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| A- | a. Hong Kong 香港 (4) |
| B- | b. Kowloon 九龍 (22) |
| C- | c. New Territories 新界 (10) |
| D- | d. Island 離島 (2) |
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| 5 |
Which type of food you usually order using the 24 hours delivery service of McDonald? 當你選用麥當奴的24小時速遞服務,你會選購那一類型的食品? |
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| A- | a. Bread only 飽類 (7) |
| B- | b. Drink only 飲品類類 (6) |
| C- | c. Sets 餐類 (32) |
| D- | d. Desserts 甜品 (4) |
| E- | e. Other, 其他, 請註明 (1) |
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| 6 |
How many time per week did you have KFC in the past three month? 在最近三個月,你平均每星期購買肯德基食品的次數約是多少? |
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| A- | a. 0-1 (104) |
| B- | b. 2-3 (35) |
| C- | c. 3-4 (6) |
| D- | d. 5-6 (3) |
| E- | e. 7 or above (1) |
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| 7 |
Which type of food you usually order in KFC? 你會選購肯德基的那一類型的食品? |
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| A- | a. Chicken only 雞類 (75) |
| B- | b. Rice only 飯類 (17) |
| C- | c. Sets 餐類 (88) |
| D- | d. Desserts 甜品 (9) |
| E- | e. Others, 其他, 請註明 (5) |
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| 8 |
Where did you usually purchase KFC in the past three month? (Choose one) 在最近三個月,你時常購買肯德基食品的地區是? (請選擇一個) |
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| A- | a. Hong Kong 香港 (24) |
| B- | b. Kowloon 九龍 (55) |
| C- | c. New Territories 新界 (67) |
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| 9 |
Have you ever tried the delivery service of KFC in the past three months?(Choose one) 在最近三個月, 你有沒有使用肯德基的速遞服務?(請選擇一個) |
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| A- | a. Yes 有 (Please go to Q10 請往第10題) (21) |
| B- | b. No 沒有 (Please go to Q12 請往第 12題) (126) |
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| 10 |
When did you usually use the delivery service of KFC in the past three month? (Choose one) 在最近三個月,你時常選用肯德基速遞服務的時段是? (請選擇一個) |
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| A- | a. 11:00-13:00 (1) |
| B- | b. 13:01-15:00 (3) |
| C- | c. 15:01-17:00 (1) |
| D- | d. 17:01-20:00 (7) |
| E- | e. 20:01-23:00 (9) |
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| 11 |
Where did you usually use the delivery service of KFC in the past three month? (Choose one) 在最近三個月,你時常選用肯德基速遞服務的地區是? (請選擇一個) |
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| A- | a. Hong Kong 香港 (3) |
| B- | b. Kowloon 九龍 (8) |
| C- | c. New Territories 新界 (10) |
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| 12 |
Would you try to order KFC if it provide 24 hours delivery services? 如果肯德基提供24小時的速遞服務, 你會選用嗎? |
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| A- | a. Yes 會 (Please go to Q14 請往第14題) (53) |
| B- | b. No 不會 (Please go to Q13 請往第13題) (48) |
| C- | c. not sure 不確定 (Please go to Q14 請往第14題) (47) |
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| 13 |
Why you will not try the 24 hours delivery services of KFC? 為什麼你不選用肯德基的24小時速遞服務? |
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| A- | a. I sleep early 很早睡覺 (9) |
| B- | b. I don’t eat night snack 不吃消夜 (12) |
| C- | c. Too greasy 太油膩 (13) |
| D- | d. Fat 怕肥胖 (1) |
| E- | e. Buy other types of food 選吃其他類型的食品 (10) |
| F- | f. Others, 其他 請註明 (3) |
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| 14 |
Which type of food you will order by the 24 hours delivery services of KFC? 你選用肯德基的24小時速遞服務時會選購那一類型的食品? |
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| A- | a. Chicken only 雞類 (54) |
| B- | b. Rice only 飯類 (15) |
| C- | c. Sets 餐類 (66) |
| D- | d. Desserts 甜品 (12) |
| E- | e. Others, please specific (2) |
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| 15 |
When you order by the 24 hours delivery service of KFC, you will: 你認為你選用肯德基的24小時速遞服務時,你很大機會 |
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| A- | a. Stay at home 在家中 (65) |
| B- | b. Work at company 在公司工作 (34) |
| C- | c. Mid-night party 深宵派對 (23) |
| D- | d. Others, 其他, 請註明 (2) |
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| 16 |
How many people will share the foods which are ordered from KFC 24 hours delivery service? 你選用肯德基的24小時速遞服務時,會有多少人分享食物? |
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| A- | a. 1 (5) |
| B- | b. 2 (25) |
| C- | c. 3 (16) |
| D- | d. 4 (24) |
| E- | e. 5 (11) |
| F- | f. 6 or more (30) |
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| 17 |
Gender 性別 |
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| A- | a. Male 男 (65) |
| B- | b. Female 女 (85) |
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| 18 |
Age distribution 年齡 |
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| A- | a. below 15 years old 15歲以下 (8) |
| B- | b. 15-34 years old 15至34歲 (97) |
| C- | c. 35-64 years old 35至64歲 (35) |
| D- | d. above 65 years old 65歲以上 (10) |
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| 19 |
Salary 收入 |
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| A- | a. Below $10000 (41) |
| B- | b. $10001 - $15000 (37) |
| C- | c. $15001 - $ 20000 (42) |
| D- | d. $20001 - $ 30000 (23) |
| E- | e. $30001 above (7) |
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| 20 |
Education Level 學歷 |
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| A- | a. Primary school or below 小學或以下 (4) |
| B- | b. Secondary school 中學 (54) |
| C- | c. Diploma or High Diploma 文憑或高級文憑 (42) |
| D- | d. Degree or above 大學學位以上 (50) |
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