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Questionnaire Name - the use of Mobile Phone in Hong Kong

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1	Which brand of mobile phones do u rank first?
	A- Nokia (125)  B- Sony Ericsson (84)  C- LG (6)  D- VK (2)  E- Samsung (17)  F- Motorola (51)
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2	(For those not rank LG highest) Why dont you rank LG highest?
	A- lack of promotion (154)  B- design: not trendy enough (79)  C- low quality (22)  D- lack of multi-function, eg.PDA (18)  E- no high pixels camera (6)
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3	How do you know the new release of cell phones?
	A- From friends or family (37)  B- shopping (57)  C- TV ads (221)  D- Radio (18)  E- Internet (30)  F- Promotion (155)  G- Events and Sponsorship (44)  H- Billboards,MTR (163)  I- Roadshow or FirsTVision in Bus (71)  J- Printing on Bus Surface (174)  K- Print Ads, eg. newspaper and magazines (212)
	No Selection (1)   Select 1 item (12)   Select 2 items (35) Select 3 items (30)   Select 4 items (117) Select 5 items (39)   Select 6 items (32) Select 7 items (13)   Select 8 items (3) Select 9 items (1)   Select 10 items (2) Select 11 items (1)
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4	Which functions of mobile phones affect your buying decision most?
	A- high pixels camera (122)  B- high resolution of screen (232)  C- PDA (16)  D- MP3 player (101)
	No Selection (1)   Select 1 item (131)   Select 2 items (128) Select 3 items (20)   Select 4 items (6)
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5	Which design of mobile phones affect your buying decision most?
	A- rotational camera (102)  B- dual colour screen (113)  C- light in weight (236)  D- folded handset (147)  E- thin (69)
	No Selection (2)   Select 1 item (33)   Select 2 items (143) Select 3 items (90)   Select 4 items (12) Select 5 items (6)
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6	Which shell features are the most important?
	A- durable (70)  B- material (38)  C- changeable (214)  D- colour (118)
	No Selection (1)   Select 1 item (152)   Select 2 items (117) Select 3 items (10)   Select 4 items (6)
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7	Which promotion strategy attract you most?
	A- events and sponsorship (153)  B- personal selling (63)  C- direct marketing (39)  D- customer service (64)  E- free gifts (181)  F- advertisements (219)  G- discount (215)  H- public relations (17)
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8	What Add-on services do u think are important?
	A- free download of wallpapers, icons and fonts (227)  B- trade-in special offers in the future (223)  C- longer warranty time (73)  D- 1-hour repair service (65)
	No Selection (1)   Select 1 item (72)   Select 2 items (160) Select 3 items (16)   Select 4 items (37)
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9	What is your age?
	A- under 21 (133)  B- 21-30 (143)  C- 31-40 (1)  D- 41-50 (6)  E- 51 or above (2)
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10	What is your gender?
	A- Male (118)  B- Female (167)
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11	What is your occupation?
	A- Student (266)  B- Retired (2)  C- Housewife (2)  D- blue-collar (5)  E- white-collar (6)  F- unemployed (2)  G- other (2)
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