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Questionnaire Name - The alcohol consumption of HK people, and how they affected by the advertisements and the warnings

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1	Have you ever drunk alcohol beverages? (e.g. beer, wine)
	A- Yes (73)  B- No (10)
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2	How often do you drink alcohol?
	A- Less than once a month (42)  B- 1-3 days a month (25)  C- 1-3 days a week (4)  D- 4-7 days a week (1)
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3	How many glass(es) you usually drink?
	A- Less than 1 glass (13)  B- 1 glass (21)  C- 2-3 glasses (22)  D- 4 glasses or more (16)
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4	Where do you usually drink? (can be more than one selection)
	A- At home (23)  B- In parties (45)  C- In bars (44)  D- In restaurants (26)
	No Selection (17)   Select 1 item (30)   Select 2 items (24) Select 3 items (12)   Select 4 items (6)
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5	Where do you usually buy alcohol?(can be more than one selection)
	A- Supermarkets (38)  B- Stores (e.g. 7-11) (35)  C- Bars (34)  D- Restaurants (24)
	No Selection (17)   Select 1 item (28)   Select 2 items (31) Select 3 items (11)   Select 4 items (2)
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6	The reason(s) for you drink alcohol (can be more than one selection)
	A- As a habit (4)  B- Reduce stress/solve problems (4)  C- Relax (33)  D- Escape reality (4)  E- Be mroe confident (1)  F- Make life good (6)  G- Look cool/ be popular (3)  H- physiological need (e.g.thirsty) (7)  I- Have fun/ good time (64)  J- Affected by advertisements (2)  K- Affected by prmotional activities (e.g.sale, coupons, gifts) (3)
	No Selection (17)   Select 1 item (30)   Select 2 items (29) Select 3 items (10)   Select 4 items (2) Select 5 items (1)   Select 6 items (0) Select 7 items (0)   Select 8 items (0) Select 9 items (0)   Select 10 items (0) Select 11 items (0)
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7	When you first time drink alcohol?
	A- Age unde 12 (13)  B- Age 12-17 (37)  C- Age 18-29 (22)  D- Age 30 or above (0)
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8	The reason(s) for you First Time drink alcohol (can be more than one selection)
	A- Because of curiosity (33)  B- Peer pressure (10)  C- Escape reality (1)  D- have fun/ good time (47)  E- Affected bt alcoholic advertisements (0)  F- Affected by promotional activities (e.g. sale, coupons, gifts) (0)  G- Want to feel mature (10)
	No Selection (17)   Select 1 item (52)   Select 2 items (13) Select 3 items (5)   Select 4 items (2) Select 5 items (0)   Select 6 items (0) Select 7 items (0)
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9	Which type(s) of alcoholic beverages you usually drink? (can be more than one selection)
	A- Beer (e.g. Blue Girl) (54)  B- Wine( e.g. red wine, white wine) (29)  C- Distilled spirits (e.g. Whiskey, Vodka, Brandies) (32)
	No Selection (17)   Select 1 item (42)   Select 2 items (17) Select 3 items (13)
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10	Have you ever watched/ read alcoholic advertisements?
	A- Yes (73)  B- No (8)
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11	Do you agree alcoholic advertisements let you know more their brand/ product?
	A- Totally agree (4)  B- Agree (28)  C- Neutral (33)  D- Disagree (6)  E- Totally disagree (2)
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12	Do you agree alcoholic advertisemenrts motivate you to buy /try the product?
	A- Totally agree (0)  B- Agree (20)  C- Neutral (26)  D- Disagree (20)  E- Totally disagree (7)
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13	Which types of alcoholic promotional methods will give you highest motivation to buy the product?
	A- Advertisements in TV (43)  B- Advertisements in Radio (0)  C- Advertisements in newspaper/magazines/ posters (8)  D- Promotional activites(e.g sale, gifts, coupons) (22)
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14	Do you agree drinking alcohol is harmful to health?
	A- Totally agree (15)  B- Agree (29)  C- Neutral (30)  D- Disagree (5)  E- Totally disagree (1)
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15	Have you ever heard government's warning message on alcohol e.g. Don't drink before you drive?
	A- Yes (68)  B- Unsure (11)  C- No (2)
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16	Do you agree government's warning on alcohol is believable?
	A- Totally agree (31)  B- Agree (35)  C- Neutral (12)  D- Disagree (1)  E- Totally disagree (0)
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17	You learned those government warning messages through which ways? (can be more than one selection)
	A- Advertisements in TV (73)  B- Advertisements in Radio (37)  C- Advertisements on posters (35)  D- Friends/Family/Schools (16)
	No Selection (10)   Select 1 item (31)   Select 2 items (21) Select 3 items (20)   Select 4 items (7)
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18	Do you agree those warning messages affect you drink less/ not to drink alcohol?
	A- Totally agree (5)  B- Agree (19)  C- Neutral (28)  D- Disagree (22)  E- Totally disagree (4)
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19	Do you agree those warning messages are enough in HK?
	A- Totally agree (1)  B- Agree (19)  C- Neutral (29)  D- Disagree (28)  E- Totally disagree (4)
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20	Your age
	A- Age under 12 (0)  B- Age 12-17 (0)  C- Age 18-24 (78)  D- Age 25-29 (3)  E- Age 30 or above (0)
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