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Questionnaire Name - The importance of brand translation

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1	What is your age?
	A- Below 12 (0)  B- 12-25 (93)  C- 26-45 (25)  D- Above 45 (5)
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2	What is your gender?
	A- Female (47)  B- Male (39)
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3	What is your education level?
	A- Primary school (1)  B- Secondary school (10)  C- Diploma or higher diploma (43)  D- Bachelor (61)  E- Master (7)  F- Other (please state) (0)
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4	Do you feel brand translation is important?
	A- Yes (114)  B- No (7)
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5	What do you expect to get from the brand name?
	A- Nothing (7)  B- Characteristics of the product (89)  C- Nature of the product (34)  D- Other (please state) (5)
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6	What is the function of a brand name according to you?
	A- Provide information about the product (31)  B- Attract people to purchase (73)  C- For promotion (26)  D- No function (7)  E- Other (please state) (4)
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7	Which product's name do you think is a good brand's translation? (good brand's translation means fulfill what you need from its name)
	A- Coca Cola (可口可樂) (68)  B- Kotex (高潔絲) (33)  C- Cadbury (吉百利) (20)  D- Dove (多芬) (11)  E- Olay (歐蕾) (2)  F- Other (please state) (4)
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8	Why do you think the above product is a good translation name?
	A- Provide the nature of the product (58)  B- Attract you to purchase (66)  C- Other (please state) (9)
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9	Which method do you prefer in the translation of a brand name?
	A- Sound translation (音譯) (15)  B- Communicative translation (意譯) (13)  C- Half Sound translation and half Communicative translation (半音譯半意譯) (84)  D- No method (just depend on the marketing executive like such as create a meaningless name which is not related to its product) (12)
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