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Questionnaire Name - Advertising Questionnaire

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1	Age
	A- 15 - 18 (8)  B- 19 - 23 (127)  C- 24 - 28 (8)  D- 29 - 35 (1)  E- 36 - 42 (0)  F- Above 42 (0)
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2	Education level
	A- Primary (0)  B- Secondary (6)  C- High School (17)  D- University (113)  E- Postgraduate (8)
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3	Occupation
	A- Executive/Managerial (0)  B- Professional(doctor,lawyer,etc.) (4)  C- Academic/Educator (1)  D- Computer Technical/Engineering (5)  E- Service/Customer Support (1)  F- Clerical/Administrative (6)  G- Sales/Marketing (4)  H- Tradesman/Craftsman (0)  I- Student (118)  J- Self-employed/Own Company (0)  K- Unemployed, looking for work (1)  L- Retired (0)  M- Other (4)
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4	Income level
	A- Below $6,000 (116)  B- $6,001 - 10,000 (18)  C- $10,001-15,000 (7)  D- $15,001 or above (3)
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5	Which reasonable price range do you think is suitable for a stainless steel watch?
	A- Below $500 (26)  B- $500 - 1,000 (64)  C- $1,001 - 1,500 (37)  D- $1,501 - 2,000 (12)  E- $2,001 - 3,000 (3)  F- $3,000 above (2)
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6	If your purchase a stainless steel watch, which brand do you consider most?
	A- Seiko (67)  B- Swatch (14)  C- Citizen (31)  D- Casio (12)  E- Other: (20)
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7	Which class do you think Seiko belongs to?
	Maximum  5 Minimum  1 Average  3.36 Sum  484
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8	How do you describe the image of Seiko? (You can choose more than one options.)
	A- Childish (1)  B- Fashionable (41)  C- Rational (36)  D- Elegant (43)  E- Functional (65)  F- Popular (70)  G- Other (4)
	No Selection (1)   Select 1 item (61)   Select 2 items (56) Select 3 items (19)   Select 4 items (5) Select 5 items (2)   Select 6 items (0) Select 7 items (0)
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9	Which class do you think Swatch belongs to?
	Maximum  5 Minimum  1 Average  2.67 Sum  384
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10	How do you describe the image of Swatch?
	A- Childish (54)  B- Fashionable (98)  C- Rational (6)  D- Elegant (8)  E- Functional (18)  F- Popular (65)  G- Other (4)
	No Selection (0)   Select 1 item (66)   Select 2 items (56) Select 3 items (14)   Select 4 items (7) Select 5 items (1)   Select 6 items (0) Select 7 items (0)
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11	Gender
	A- Male (61)  B- Female (83)
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12	What do you think the feeling and image of above watch? (You can choose more than one options.)
	A- Childish (5)  B- Fashionable (20)  C- Rational (21)  D- Elegant (17)  E- Functional (5)  F- Popular (12)  G- Other (3)
	No Selection (83)   Select 1 item (40)   Select 2 items (20) Select 3 items (1)   Select 4 items (0) Select 5 items (0)   Select 6 items (0) Select 7 items (0)
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13	If you now recognized the need of buying a stainless steel watch, would you purchase the watch that shows you above?
	A- Yes (7)  B- No (54)
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14	If no, why? (You can choose more than one options.)
	A- Childish (6)  B- Unfashionable (24)  C- Non-rational (4)  D- Boorish (16)  E- Non-functional (17)  F- Other: (9)
	No Selection (91)   Select 1 item (39)   Select 2 items (8) Select 3 items (4)   Select 4 items (1) Select 5 items (1)   Select 6 items (0)
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15	What do you think the feeling and image of above watch? (You can choose more than one options.)
	A- Childish (2)  B- Fashionable (35)  C- Rational (23)  D- Elegant (40)  E- Functional (6)  F- Other: (27)
	No Selection (35)   Select 1 item (88)   Select 2 items (19) Select 3 items (1)   Select 4 items (1) Select 5 items (0)   Select 6 items (0)
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16	If you now recognized the need of buying a stainless steel watch, would you purchase the watch that shows you above?
	A- Yes (18)  B- No (126)
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17	If no, why? (You can choose more than one options.)
	A- Childish (5)  B- Unfashionable (54)  C- Non-rational (10)  D- Boorish (37)  E- Non-functional (24)  F- Other: (23)
	No Selection (34)   Select 1 item (77)   Select 2 items (25) Select 3 items (7)   Select 4 items (0) Select 5 items (1)   Select 6 items (0)
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