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Questionnaire Name - Questionnaire about ice-cream

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1	Do you like ice-cream? 1 - Dislike Most 2 - Dislike 3 - Fair 4 - Like 5 - Like most
	A- 1 (2)  B- 2 (5)  C- 3 (32)  D- 4 (69)  E- 5 (26)
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2	Where do you usually consume ice-cream?
	A- convenience shop (7-11, Circle K) (51)  B- Ice-cream shop (40)  C- Supermarket (43)
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3	How often do you enjoy ice-cream in a month anywhere and anytime?
	A- Once a month (44)  B- 1 - 3 (64)  C- 4 - 6 (14)  D- 7 - 9 (4)  E- Above 10 (8)
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4	How often do you enjoy ice-cream in ice-cream shop?
	A- weekly (8)  B- monthly (34)  C- 1 - 3 month (39)  D- 3 - 6 month (19)  E- More than 6 months (34)
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5	Who do you usually go with when you enjoy ice-cream in the ice-cream shop?
	A- Family (23)  B- Friends (49)  C- Lover (54)  D- Alone (6)  E- Others (2)
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6	How much would you usually spend on ice-cream shop for single purchase per head?
	A- Below $30 (49)  B- $31 - $50 (62)  C- $51 - $70 (16)  D- $71 - $100 (3)  E- Above $100 (4)
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7	Which brand would you think of when talking about ice-cream?
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8	Which brand do you like most?
	A- Da Dolce (3)  B- Nestle (7)  C- Dreyer's (16)  D- Appollo (1)  E- Haagen Dazs (95)  F- Wall's (0)  G- Ben & Jerry's (3)  H- Pappagallo (3)  I- ´I»¨³·¿| (6)
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9	What is the top 3 factors you consider for choosing an ice-cream brand?
	A- Price (92)  B- Service quality (22)  C- Reputation (39)  D- Experience (37)  E- Cleanliness (41)  F- Product variety (46)  G- Value (18)  H- Health concern (17)  I- Product ingredients (53)  J- Shop location (24)  K- Others (10)
	No Selection (3)   Select 1 item (8)   Select 2 items (6) Select 3 items (114)   Select 4 items (3) Select 5 items (1)   Select 6 items (0) Select 7 items (0)   Select 8 items (0) Select 9 items (1)   Select 10 items (0) Select 11 items (1)
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10	Gender
	A- Male (45)  B- Female (89)
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11	Age
	A- Below 15 (4)  B- 15 - 18 (5)  C- 19 - 23 (11)  D- 24 - 28 (67)  E- 29 - 35 (30)  F- 36 - 42 (12)  G- Above 42 (5)
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12	Education Background
	A- Primary (2)  B- Secondary (30)  C- High School (24)  D- University (65)  E- Postgraduate (13)
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13	Monthly income
	A- Below $10000 (39)  B- $10000 - $15000 (41)  C- $15001 - $20000 (28)  D- $20001 - $25000 (11)  E- Above $25000 (15)
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