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Questionnaire Name - Advertising Awareness Studies - Fudgee Barr ˇ§Cat Burglarˇ¨ TV Ad in Hong Kong

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1	Gender:
	A- Male (29)  B- Female (26)
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2	Age:
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3	Are you or any of your close relatives working in the following company?
	A- Manufacturer/ Distributor of Snackfoods/ biscuits (0)  B- Advertising/ Promotions Agency (0)  C- Research Agency (0)  D- Media/ TV/ Radio Stations (0)  E- Stores/ Groceries/ Supermarkets (0)
	No Selection (55)   Select 1 item (0)   Select 2 items (0) Select 3 items (0)   Select 4 items (0) Select 5 items (0)
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4	Have you eaten the following food products in the past 4 weeks?
	A- Biscuits (2)  B- Cakes (17)  C- Bakery (1)  D- Wafers (1)  E- Packaged food (34)
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5	What brands of packaged cakes are you aware of? Top of Mind & others:
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6	Do you know/ Have you seen Fudgee Barr?
	A- Yes (46)  B- No (4)
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7	If the answer is "YES", Which variants/ flavors that you are aware of?
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8	What brands have you eaten in the past 4 weeks?
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9	How often do you eat packaged cakes?
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10	Have you eaten Fudgee Barr in the past 4 weeks?
	A- Yes (39)  B- No (6)
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11	How often do you eat Fudgee Barr?
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12	How many pieces of Fudgee Barr do you eat in one sitting?
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13	From the brands that you enumerated, which brand do you eat most frequently?
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14	Which brands of packaged cakes have you recently seen being advertised in TV? Top of mind & others:
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15	IF FUDGEE BARR ˇ§CAT BURGLARˇ¨ TV AD IS NOT MENTIONED, ASK: Have you seen the Fudgee Barr TV advertisement?
	A- Yes (39)  B- No (2)
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16	What elements in the Fudgee Barr TV Ad do you remember? Please describe. (Top of mind & others)
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17	Before TV Ad: 1. Do you know Fudgee Barr cakes before you saw the TV Ad?
	A- Yes (39)  B- No (0)
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18	If yes, which of the following statements is applicable to you?
	A- Among all the packaged cakes, I eat Fudgee Barr only. (4)  B- I eat Fudgee Barr and other brands of packaged cakes. (35)  C- I do not eat Fudgee Barr (0)
	No Selection (16)   Select 1 item (39)   Select 2 items (0) Select 3 items (0)
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19	After watching Fudgee Barr TV Ad: http://www.youtube.com/watch?v=M6IiueXH024 After watching Fudgee Barr TV Ad, what is now your perception about the brand?
	A- The TVC completely changed my perception on the brand (14)  B- The TVC slightly changed my perception on the brand (25)  C- The TVC did not change my perception to the brand (2)  D- The TVC did not change my perception to the brand (0)  E- No answer (0)
	No Selection (16)   Select 1 item (37)   Select 2 items (2) Select 3 items (0)   Select 4 items (0) Select 5 items (0)
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20	When you saw the TV ad, did you think about buying Fudgee Barr?
	A- Yes (38)  B- No (1)
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