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Questionnaire Name - tenants survey form

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1	Do you conduct any form of advertisement for your business?
	A- Yes (9)  B- No (11)
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2	Which is your preferred choice of advertising medium?
	A- Newspapers (1)  B- Radio (0)  C- Magazines (2)  D- Internet (3)  E- Newsletters (3)  F- Pamphlets/Flyers/Brochures (0)  G- Others (0)
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3	What are your reasons for not advertising? (You may tick more than one)
	A- High advertising costs (17)  B- Difficulty to reach niche market (12)  C- Not necessary (Word of mouth is sufficient) (9)  D- Others (8)
	No Selection (4)   Select 1 item (1)   Select 2 items (14) Select 3 items (3)   Select 4 items (2)
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4	Do you think many Singaporeans will be drawn to the new image that Marina Square portrays after the major revamp?
	A- Yes (20)  B- No (0)
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5	In your opinion, which advertising tool is best suited to increase the awareness of Marina Square’s new image? (You may tick more than one)
	A- Newspapers (8)  B- Radio (3)  C- Magazines (17)  D- Internet (14)  E- E-newsletters (13)  F- Pamphlets/Flyers/Brochures (8)  G- Others (3)
	No Selection (4)   Select 1 item (1)   Select 2 items (4) Select 3 items (8)   Select 4 items (2) Select 5 items (5)   Select 6 items (0) Select 7 items (0)
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6	If a free monthly magazine about Marina Square is made available, do you think it will be effective in terms of creating publicity?
	A- Yes (16)  B- No (4)
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7	7. Which of the following do you think should be included in the magazine to attract people to Marina Square? (You may tick more than one)
	A- Marina Square's Events (5)  B- Retailers' Information (5)  C- Movie Timings (7)  D- Movie Reviews (15)  E- Advertisements (14)  F- Promotions (13)  G- Discount Coupons (15)  H- Food (16)  I- Fashion (14)  J- Lifestyle (4)  K- Health (3)  L- Technology (4)
	No Selection (4)   Select 1 item (1)   Select 2 items (1) Select 3 items (1)   Select 4 items (4) Select 5 items (5)   Select 6 items (2) Select 7 items (2)   Select 8 items (0) Select 9 items (2)   Select 10 items (0) Select 11 items (0)   Select 12 items (2)
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8	Given a magazine circulation of 1,000 monthly, will you consider placing an advertisement on such a magazine?
	A- yes (15)  B- no (5)
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9	What will be your biggest consideration in doing so?
	A- Costs (18)  B- Effectiveness of advertisement (16)  C- Magazine Reputation (10)  D- Magazine Circulation (12)  E- Whether majority of retailers in Marina Square place their advertisements (9)  F- Others (8)
	No Selection (5)   Select 1 item (0)   Select 2 items (2) Select 3 items (9)   Select 4 items (3) Select 5 items (0)   Select 6 items (5)
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10	Of which price range, would you then consider advertising your products and services?
	A- $300 & below (6)  B- $300-$600 (9)  C- $600 & above (5)
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11	Please indicate the industry of your business
	A- Food (4)  B- Fashion (6)  C- Lifestyle (2)  D- Health (0)  E- Technology (5)  F- Telecommunications (0)  G- Others (3)
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