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Questionnaire Name - Brand Accessment of Nestle - Ice- Cream Product Line

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1	Have you heard of Nestle Dairy Farm ice-cream before?
	A- Yes (73)  B- No (5)
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2	How often do you eat ice-cream ?
	A- More than once a week (13)  B- Once a month (27)  C- Once a week (13)  D- Once within 6 Months (19)  E- Once a Year (5)  F- Never (1)
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3	How often do you eat NESTLE Dairy Farm ice-cream ?
	A- More than once a week (2)  B- Once a month (16)  C- Once a week (9)  D- Once within 6 Months (24)  E- Once a Year (16)  F- Never (11)
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4	How much do you spend on buying ice-cream each time?
	A- Below $10 (16)  B- $11-$20 (18)  C- $20-$30 (24)  D- $30-$40 (11)  E- Above$40 (9)
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5	Depressed
	A- 1 (27)  B- 2 (12)  C- 3 (22)  D- 4 (11)  E- 5 (6)
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6	Feeling bored
	A- 1 (18)  B- 2 (13)  C- 3 (23)  D- 4 (16)  E- 5 (8)
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7	Relaxed
	A- 1 (6)  B- 2 (5)  C- 3 (19)  D- 4 (34)  E- 5 (14)
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8	Delighted
	A- 1 (6)  B- 2 (8)  C- 3 (24)  D- 4 (27)  E- 5 (13)
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9	Flavour (Taste)
	A- 1 (4)  B- 2 (5)  C- 3 (20)  D- 4 (24)  E- 5 (25)
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10	Price
	A- 1 (5)  B- 2 (15)  C- 3 (31)  D- 4 (19)  E- 5 (8)
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11	Texture
	A- 1 (6)  B- 2 (8)  C- 3 (36)  D- 4 (14)  E- 5 (14)
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12	Brand Name
	A- 1 (4)  B- 2 (7)  C- 3 (30)  D- 4 (26)  E- 5 (11)
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13	Impuse Purchase (Unplanned/Spontaneous buying)
	A- 1 (2)  B- 2 (11)  C- 3 (23)  D- 4 (25)  E- 5 (17)
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14	Special Ingredient (i.e. Low Fat)
	A- 1 (11)  B- 2 (17)  C- 3 (26)  D- 4 (14)  E- 5 (10)
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15	Others
	A- 1 (15)  B- 2 (5)  C- 3 (13)  D- 4 (3)  E- 5 (4)
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16	yourself
	A- 1 (6)  B- 2 (7)  C- 3 (18)  D- 4 (29)  E- 5 (18)
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17	family
	A- 1 (7)  B- 2 (6)  C- 3 (20)  D- 4 (28)  E- 5 (17)
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18	friends
	A- 1 (3)  B- 2 (13)  C- 3 (13)  D- 4 (27)  E- 5 (22)
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19	boyfriend / girlfriend
	A- 1 (12)  B- 2 (5)  C- 3 (17)  D- 4 (19)  E- 5 (25)
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20	Others
	A- 1 (17)  B- 2 (2)  C- 3 (14)  D- 4 (2)  E- 5 (1)
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