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Questionnaire Name - Brand Accessment of Nestle - Ice- Cream Product Line

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1	How often do you eat ice-cream ?
	A- More than once a week (0)  B- Once a Month (3)  C- Once a week (2)  D- Once within 6 Months (2)  E- Once a Year (0)  F- Never (0)
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2	How much do you spend on buying ice-cream each time?
	A- Below $10 (1)  B- $11-$20 (1)  C- $20-$30 (3)  D- $30-$40 (2)  E- Above$40 (0)
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3	Depressed
	A- 1 (0)  B- 2 (1)  C- 3 (5)  D- 4 (1)  E- 5 (0)
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4	Feeling bored
	A- 1 (0)  B- 2 (5)  C- 3 (1)  D- 4 (0)  E- 5 (1)
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5	Relaxed
	A- 1 (0)  B- 2 (0)  C- 3 (4)  D- 4 (1)  E- 5 (2)
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6	Delighted
	A- 1 (0)  B- 2 (0)  C- 3 (5)  D- 4 (1)  E- 5 (1)
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7	Flavour (Taste)
	A- 1 (0)  B- 2 (0)  C- 3 (1)  D- 4 (4)  E- 5 (2)
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8	Price
	A- 1 (0)  B- 2 (2)  C- 3 (3)  D- 4 (2)  E- 5 (0)
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9	Texture
	A- 1 (1)  B- 2 (0)  C- 3 (4)  D- 4 (1)  E- 5 (1)
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10	Brand Name
	A- 1 (0)  B- 2 (0)  C- 3 (4)  D- 4 (1)  E- 5 (2)
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11	Impuse Purchase (unplanned/Spontaneous buying)
	A- 1 (0)  B- 2 (0)  C- 3 (6)  D- 4 (1)  E- 5 (0)
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12	Special Ingredient (i.e. Low Fat)
	A- 1 (0)  B- 2 (1)  C- 3 (3)  D- 4 (3)  E- 5 (0)
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13	Other
	A- 1 (2)  B- 2 (0)  C- 3 (2)  D- 4 (0)  E- 5 (0)
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14	yourself
	A- 1 (1)  B- 2 (3)  C- 3 (2)  D- 4 (0)  E- 5 (1)
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15	family
	A- 1 (0)  B- 2 (3)  C- 3 (2)  D- 4 (2)  E- 5 (0)
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16	friends
	A- 1 (0)  B- 2 (1)  C- 3 (1)  D- 4 (4)  E- 5 (1)
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17	Boyfriend / Girlfriend
	A- 1 (0)  B- 2 (1)  C- 3 (1)  D- 4 (2)  E- 5 (3)
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18	How is the Occacionaly that you are eating ice-cream when you are ( Can have More than One Answer)
	A- Watching Movie (6)  B- Reading (2)  C- Listening Music (1)  D- Before Sleeping (0)  E- Internet (2)  F- Playing TV Game (0)  G- During Shopping (3)  H- Others (0)
	No Selection (0)   Select 1 item (2)   Select 2 items (4) Select 3 items (0)   Select 4 items (1) Select 5 items (0)   Select 6 items (0) Select 7 items (0)   Select 8 items (0)
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19	The Brand of Ice-cream you like at the most
	A- Nestle (0)  B- Haagens Daz (5)  C- Dreyers (1)  D- Kowloon Dairy (0)  E- Appollo (1)  F- Others (0)
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20	The Brand of Ice-cream you like at the second
	A- Nestle (1)  B- Haagens Daz (2)  C- Dreyers (3)  D- Kowloon Dairy (0)  E- Appollo (0)  F- Others (1)
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