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Questionnaire Name - SPCA(愛護動物協會) Marketing Research

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1	Have you ever heard of SPCA (Society for the Prevention of Cruelty to Animals)?
	A- Yes (64)  B- No (10)
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2	Have you ever noticed any advertisements by SPCA?
	A- Yes (Go to question 3) (51)  B- No (23)
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3	If yes, it is/they are from *can choose more than one answer*
	A- TV (20)  B- Magazines (2)  C- Newspaper (6)  D- Websites (7)  E- MTR (Billboard or Escalator crown) (6)  F- Outdoor Billboard (11)  G- Others (0)
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4	Have you ever heard of the adoption service provided by SPCA?
	A- Yes (Go to question 5) (53)  B- No (21)
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5	If yes, where do you hear of it? *can choose more than one answer*
	A- TV (29)  B- Magazines (6)  C- Newspaper (10)  D- Websites (13)  E- MTR (Billboards and Escalator crown) (1)  F- Outdoor Billboard (5)  G- Others (15)
	No Selection (20)   Select 1 item (33)   Select 2 items (17) Select 3 items (4)   Select 4 items (0) Select 5 items (0)   Select 6 items (0) Select 7 items (0)
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6	Have you ever adopted animals from SPCA?
	A- Yes (Go to question 6) (2)  B- No (72)
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7	If yes, why? *can choose more than one answer*
	A- Reliable (2)  B- Cheaper (2)  C- With good follow up service (3)  D- Others (0)
	No Selection (69)   Select 1 item (4)   Select 2 items (0) Select 3 items (1)   Select 4 items (0)
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8	Do you know any of your relatives or friends have experience of adopting animals from SPCA?
	A- Yes (12)  B- No (62)
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9	Have you ever heard of the term 'Animal Rights' (動物權益)?
	A- Yes (Go to question 10) (43)  B- No (31)
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10	If yes, where do you hear of it? *can choose more than one answer*
	A- TV (28)  B- Magazines (7)  C- Newspaper (14)  D- Websites (15)  E- MTR (Billboards and Escalator crown) (2)  F- Outdoor Billboards (5)  G- Others (5)
	No Selection (31)   Select 1 item (27)   Select 2 items (6) Select 3 items (4)   Select 4 items (5) Select 5 items (1)   Select 6 items (0) Select 7 items (0)
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11	Please explain your definition of 'Animal Rights'.
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12	Have you donated money to SPCA in the past 6 months?
	A- Yes (8)  B- No (66)
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13	Will you donate money to SPCA in the future (again)?
	A- Yes (40)  B- No (34)
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14	Are you a volunteer of SPCA?
	A- Yes (4)  B- No (Go to question 15) (70)
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15	If no, have you ever considered to be a volunteer of SPCA?
	A- Yes (26)  B- No (Go to question 16) (46)
	No Selection (5)   Select 1 item (66)   Select 2 items (3)
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16	If no, why do you refuse to be a volunteer of SPCA? *can choose more than one answer*
	A- Time can not be balanced (15)  B- I don't like animals (13)  C- I dont want to be responsible (2)  D- I can't receive any goods (money or gift) from SPCA from return (1)  E- Others (14)
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17	What is your age range?
	A- Below or 17 (2)  B- 18-25 (64)  C- 26-33 (4)  D- 34-41 (2)  E- 41 or above (2)
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18	What is your monthly income range?
	A- Below 10,000 (63)  B- 10,001-20,000 (4)  C- 20,001-30,000 (3)  D- 30,001-40,000 (1)  E- 40,001 or above (3)
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19	What is your occupation?
	A- Executive/Managerial (0)  B- Professional(doctor,lawyer,etc.) (3)  C- Academic/Educator (4)  D- Computer Technical/Engineering (1)  E- Other Technical/Engineering (0)  F- Service/Customer Support (1)  G- Clerical/Administrative (3)  H- Sales/Marketing (1)  I- Tradesman/Craftsman (1)  J- College/Graduate Student (46)  K- K-12 Student (5)  L- Homemaker (1)  M- Self-employed/Own Company (0)  N- Unemployed, looking for work (1)  O- Retired (1)  P- Other (6)
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20	Where are you currently living?
	A- Hong Kong Island (26)  B- Kowloon (19)  C- New Territories (29)
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