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  Questionnaire Name - To what extent mass media affects women's value towards slimming up
  Showing 1-18 of 18     
1   Name(optional)
 
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2   Sex
 
 
 A-female (78)
 B-male (9)
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3   Age
 
 
 A-15-18 (10)
 B-19-24 (74)
 C-25-35 (3)
 D-36-50 (0)
 E-50+ (0)
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4   Occupation
 
 
 A-Student (78)
 B-With employment (9)
 C-Without employment currently (0)
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5   How much does mass media affect your life? (Insert the appropriate number,with 1=not one bit,10=very much)
 
 
 A-1 (1)
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 C-3 (4)
 D-4 (8)
 E-5 (14)
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 H-8 (17)
 I-9 (5)
 J-10 (1)
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6   Have you ever felt the need to find information on slimming up by yourself?
 
 
 A-yes (54)
 B-no (33)
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7   Have you ever watched any slimming up advertisements?
 
 
 A-yes (82)
 B-no (5)
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8   Where do you obtain information about slimming up?
 
 
 A-Friends (39)
 B-family (8)
 C-doctors (1)
 D-TV ads (75)
 E-Roadshow (30)
 F-Posters (41)
 G-Leaflets (31)
 H-Internet (36)
 I-Newspaper (58)
 J-others. (13)
 
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9   Which of the following is the most influential factor affecting you to slim up ?
 
 
 A-Friends (32)
 B-family (4)
 C-doctors (13)
 D-TV ads (17)
 E-Roadshow (2)
 F-Posters (0)
 G-Leaflets (1)
 H-Internet (0)
 I-Newspaper (4)
 J-others. (14)
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10   Which of the following is the second most influential factor affecting you to slim up ?
 
 
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 E-Roadshow (2)
 F-Posters (3)
 G-Leaflets (1)
 H-Internet (3)
 I-Newspaper (5)
 J-others. (10)
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11   Which of the following is the third most influential factor affecting you to slilm up ?
 
 
 A-Friends (18)
 B-family (8)
 C-doctors (4)
 D-TV ads (8)
 E-Roadshow (0)
 F-Posters (14)
 G-Leaflets (3)
 H-Internet (5)
 I-Newspaper (19)
 J-others. (8)
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12   If you are a business manager in slimming up field, what will you do?

Who (ladies in which age group) will be your target customers?
 
 
 A-15-18 (1)
 B-19-24 (25)
 C-25-35 (54)
 D-36-50 (7)
 E-50+ (0)
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13   Please give us your reasons for your answers to question no.12 here.
 
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14   Which way(s) you will promote your ˇ§slimming planˇ¨?
 
 
 A-TV ads (76)
 B-Roadshow (23)
 C-Posters (27)
 D-Leaflets (17)
 E-Internet (26)
 F-Newspaper (34)
 G-others (11)
 
No Selection (0) 
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Select 5 items (4)   Select 6 items (8)
Select 7 items (1)   
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15   How important do you think, is the role of mass media is in terms of promoting your products/ services? (insert the appropriate number, with 1=not one bit, 10=very much)
 
 
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16   Do you agree with the statement that ˇ§mass media is always the trend-setterˇ¨?
 
 
 A-yes (71)
 B-no (16)
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17   How much does mass media affect your idea about slimming up in your life?(insert the appropriate number, with 1=not one bit, 10=very much)
 
 
 A-1 (8)
 B-2 (5)
 C-3 (6)
 D-4 (9)
 E-5 (15)
 F-6 (16)
 G-7 (12)
 H-8 (11)
 I-9 (5)
 J-10 (0)
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18   Please give us your reasons for your answer to question 17 here:
 
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