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Questionnaire Name - Survey On BLUSH!

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1	Age
	A- below 16 (0)  B- 16-26 (68)  C- 27-36 (4)  D- 37-46 (0)  E- 46 and above (1)
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2	Gender
	A- Male (35)  B- Female (38)
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3	Race
	A- Malay (0)  B- Chinese (72)  C- Indian (0)  D- Others (1)
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4	Nationality
	A- Malaysian (72)  B- Others (1)
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5	Marital Status
	A- Single (69)  B- Married (3)  C- Divorced (0)  D- Others (1)
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6	Education Level
	A- Primary (0)  B- Secondary (2)  C- Diploma (1)  D- Undergraduate (54)  E- Postgraduate (14)  F- Others (2)
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7	Occupation
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8	Monthly Income
	A- <RM1000 (41)  B- RM1000-2000 (20)  C- RM2001-3000 (6)  D- >RM3000 (6)
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9	Have you heard about BLUSH! retail shop?
	A- Yes (29)  B- No (28)
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10	If yes, how do you get to know about this brand?
	A- Word of mouth (9)  B- Television (2)  C- Radio (0)  D- Newspaper (0)  E- Billboard (0)  F- Magazine (15)  G- Website (0)  H- Road show / Exhibition Boot (2)  I- Posters / Flye (0)  J- Others (5)
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11	What is your perception towards BLUSH! ?
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12	How do you buy your lingeries? (can choose more than 1 answer)
	A- Buy myself (42)  B- My mother bought for me (8)  C- Present by friend (3)  D- Others (2)
	No Selection (26)   Select 1 item (39)   Select 2 items (8) Select 3 items (0)   Select 4 items (0)
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13	How often do you consume your lingeries?
	A- Once per week (0)  B- Once per month (6)  C- Once per year (7)  D- Buy only during sales period (18)  E- Others (14)
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14	Where do you like to purchase your lingeries?
	A- Online purchasing (0)  B- Shopping Complex (Jaya Jusco, Metrojaya, Pakson, Isetan, etc) (35)  C- Blush! reatil shop (1)  D- Other branded lingeries's retail shop (minoshe, secrect women, etc) (9)  E- Pasar Malam (1)  F- Others (1)
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15	Why?
	A- cheaper (7)  B- more choices (27)  C- more comfortable (9)  D- others (4)
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16	What will you consider first when you are purchasing your lingeries?
	A- Price (6)  B- Brand (7)  C- Quality (13)  D- Quantity (1)  E- Color (2)  F- Fashion and Pattern (15)  G- Culture (0)  H- Others (3)
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17	What is your second consideration when you are purchasing your lingeries?
	A- Price (22)  B- Brand (3)  C- Quality (11)  D- Quantity (0)  E- Color (3)  F- Fashion and Pattern (6)  G- Culture (0)  H- Others (2)
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18	What is your third consideration when you are purchasing your lingeries?
	A- Price (13)  B- Brand (8)  C- Quality (10)  D- Quantity (0)  E- Color (11)  F- Fashion and Pattern (5)  G- Culture (0)  H- Others (0)
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19	Which method that you seldom or never consider when you purchasing your lingeries?
	A- Price (3)  B- Brand (8)  C- Quality (2)  D- Quantity (10)  E- Color (0)  F- Fashion and Pattern (3)  G- Cuture (19)  H- Others (2)
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20	Which brand of lingerie that you always consume?
	A- Prierre Cardin (12)  B- Sorella (1)  C- Audrey (2)  D- BLUSH! (1)  E- Triumph (20)  F- Others (9)
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