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Questionnaire Name - "Li-Ning" Badminton

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1	Gender
	A- Male (22)  B- Female (32)
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2	Age
	A- below 18 (3)  B- 18-34 (48)  C- 35-49 (2)  D- over 49 (1)
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3	Profession
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4	What is your purpose of playing badminton?
	A- For Team/School Team/Local Team/ Tournaments (5)  B- Job – Coach/Professional Trainer (1)  C- Leisure / just for fun (48)  D- Other (0)
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5	How often do you play badminton normally per month?
	A- 1 time (39)  B- 2 - 5times (9)  C- 6 - 9 times (3)  D- >9 times (3)
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6	How many hour(s) do you spend on playing badminton per time in average?
	A- <1 hour (16)  B- 1 – 2 hours (32)  C- 3 – 4 hours (5)  D- >4 hours (1)
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7	How often do you buy new badminton products?
	A- <3 months (14)  B- 3 - 6 months (5)  C- 6 – 12 months (8)  D- >12 months (27)
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8	Have you ever heard the brand “Li-Ning” in badminton equipment?
	A- Yes (36)  B- No (18)
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9	What is your opinion/ would you think about Li-Ning’s badminton products?
	A- Extremely Positive (0)  B- Positive (21)  C- No comment (30)  D- Negative (3)  E- Extremely Negative (0)
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10	What is/are the brand(s) you use/ have used as your badminton gears, such as racket, shuttlecock, apparel and shoes? (You may choose more than one answers as your preference)
	A- Li-Ning (8)  B- YY/ Yonex (28)  C- RSL (5)  D- Wilson (20)  E- Victor (8)  F- Other (5)
	No Selection (0)   Select 1 item (36)   Select 2 items (17) Select 3 items (0)   Select 4 items (1) Select 5 items (0)   Select 6 items (0)
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11	Which are the top 3 from the following factor(s) that would influence your behavior on purchasing badminton product(s)
	A- Price (46)  B- Brand (16)  C- Quality (47)  D- Design (27)  E- Trend (3)  F- After-Sales Service (3)  G- Availability (7)  H- Function (12)
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12	How do you get information about new badminton products? (You may choose more than one)
	A- Newspaper (8)  B- Television (12)  C- Word of mouth (29)  D- Sports magazine (12)  E- Internet Forum (18)  F- Official website of the badminton production brand eg. Yonex, Li-Ning…etc (11)
	No Selection (0)   Select 1 item (31)   Select 2 items (15) Select 3 items (5)   Select 4 items (2) Select 5 items (0)   Select 6 items (1)
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13	How many hours do you spend on the Internet everyday?
	A- <1 hour (3)  B- 1-3 hours (13)  C- 4-6 hours (18)  D- >6 hours (20)
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14	What is the purpose of surfing the Internet? (you may choose more than one)
	A- To ensure the information you have are the latest (34)  B- To keep in touch with people (Facebook, Twitter, Myspace, MSN, Skype...etc) (47)  C- Shopping (ebay, Tao Bao, Yahoo, any online shopping website) (20)  D- Leisure (feel like have to be online) (37)
	No Selection (0)   Select 1 item (11)   Select 2 items (14) Select 3 items (17)   Select 4 items (12)
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15	Please pick the top 3 factors from the following which are important to you when you are visiting a website.
	A- The frequency of update (38)  B- Online service (Live chat assistant) (26)  C- User Interface (16)  D- Interaction (usually means cooperation between websites and other commercial brands) (8)  E- Usefulness of the information (34)  F- Interesting topics (25)  G- Brand image - reliability (eBay.com vs givmeurmoney.com) (12)
	No Selection (1)   Select 1 item (2)   Select 2 items (4) Select 3 items (42)   Select 4 items (3) Select 5 items (1)   Select 6 items (1) Select 7 items (0)
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