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Questionnaire Name - Collecting buyer opinions about Taobao

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1	How often do you shop online per month?
	A- 0-2 time(s) (84)  B- 3-5 times (9)  C- 6-8 times (4)  D- 9-11 times (1)  E- More than 11 times (4)
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2	How much do you spend on average on online shopping monthly? (HK Dollars)
	A- Under $100 (52)  B- $100-300 (28)  C- $301-500 (10)  D- $501-1000 (8)  E- Over $1000 (3)
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3	Have you ever purchased products on Taobao?
	A- Yes (51)  B- No (48)
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4	How often do you shop on Taobao in the past 3 months?
	A- 0 ¡V 2 time(s) (31)  B- 3 ¡V 5 times (16)  C- 6-8 times (1)  D- 9-11 times (0)  E- More than 11 times (4)
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5	What do you usually buy on Taobao website? Please tick the relevant applicable categories? (Multiple selection)
	A- Books/ Magazines (6)  B- Clothes (38)  C- Bags (19)  D- Jewelry (8)  E- Toys (9)  F- Electronic products (8)  G- Food (2)  H- Commodity (2)  I- Game (3)  J- Cosmetics (4)  K- Office/ School supplies (7)  L- Other(s) (2)
	No Selection (52)   Select 1 item (23)   Select 2 items (18) Select 3 items (5)   Select 4 items (3) Select 5 items (2)   Select 6 items (0) Select 7 items (0)   Select 8 items (0) Select 9 items (0)   Select 10 items (0) Select 11 items (0)   Select 12 items (1)
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6	How much deliverable time do you think it is acceptable when you purchase bags or clothes?
	A- 0-1 day (3)  B- 2-3 days (16)  C- 4-5 days (18)  D- 6-7 days (10)  E- More than one week (3)
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7	Shop Style
	A- Very important (13)  B- Important (22)  C- Neutral (13)  D- Less important (3)  E- Not important (1)
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8	Shop Name
	A- Very important (1)  B- Important (10)  C- Neutral (18)  D- Less important (6)  E- Not important (16)
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9	Product Quality
	A- Very important (39)  B- Important (9)  C- Neutral (2)  D- Less important (1)  E- Not important (0)
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10	Price
	A- Very important (34)  B- Important (13)  C- Neutral (4)  D- Less important (1)  E- Not important (0)
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11	Discount Zone
	A- Very important (13)  B- Important (24)  C- Neutral (11)  D- Less important (1)  E- Not important (2)
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12	Seller Response Speed
	A- Very important (17)  B- Important (25)  C- Neutral (6)  D- Less important (4)  E- Not important (0)
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13	Product Deliverable Time
	A- Very important (10)  B- Important (26)  C- Neutral (11)  D- Less important (5)  E- Not important (0)
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14	Photo of the Product
	A- Very important (24)  B- Important (24)  C- Neutral (3)  D- Less important (0)  E- Not important (1)
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15	Package of the Product
	A- Very important (6)  B- Important (21)  C- Neutral (12)  D- Less important (9)  E- Not important (4)
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16	Customer¡¦s comment & rating
	A- Very important (30)  B- Important (17)  C- Neutral (3)  D- Less important (2)  E- Not important (0)
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17	Product information
	A- Very important (28)  B- Important (21)  C- Neutral (2)  D- Less important (0)  E- Not important (0)
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18	Any other factors do you consider when purchasing the product on Taobao?
	A- No (46)  B- Yes (4)
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19	Sex:
	A- Male (50)  B- Female (52)
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20	Age:
	A- 1-10 (0)  B- 11-20 (22)  C- 21-30 (77)  D- 31-40 (2)  E- 41-50 (0)  F- 51-60 (0)  G- >60 (1)
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