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Questionnaire Name - The impact of product attributes and brand image on brand loyalty of casual wear in Hong Kong

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1	Please name your most frequent purchased brand (This brand is named as ¡§Brand A¡¨ for the questions to follow.)
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2	What is the percentage of purchasing casual wear of Brand A in the last year?
	A- < 10% (19)  B- 11-50% (96)  C- > 50% (20)
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3	I like Brand A better than any other brand of casual wear.
	A- 1 (3)  B- 2 (14)  C- 3 (56)  D- 4 (51)  E- 5 (11)
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4	I would wear Brand A more than I would wear any other brand of casual wear.
	A- 1 (1)  B- 2 (20)  C- 3 (47)  D- 4 (52)  E- 5 (15)
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5	Brand A is my preferred brand over any other brand of casual wear.
	A- 1 (3)  B- 2 (28)  C- 3 (32)  D- 4 (60)  E- 5 (12)
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6	I would be inclined to buy Brand A over any other brand of casual wear.
	A- 1 (3)  B- 2 (20)  C- 3 (50)  D- 4 (52)  E- 5 (10)
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7	I always wear the product of Brand A.
	A- 1 (3)  B- 2 (14)  C- 3 (45)  D- 4 (62)  E- 5 (11)
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8	If another brand is having a sale, I will generally buy the other brand instead of Brand A.
	A- 1 (1)  B- 2 (9)  C- 3 (38)  D- 4 (66)  E- 5 (21)
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9	Once I select Brand A, I stick with it.
	A- 1 (13)  B- 2 (37)  C- 3 (44)  D- 4 (32)  E- 5 (9)
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10	I intend to keep buying Brand A.
	A- 1 (7)  B- 2 (21)  C- 3 (44)  D- 4 (52)  E- 5 (11)
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11	a) not buy
	A- 1 (4)  B- 2 (11)  C- 3 (19)  D- 4 (59)  E- 5 (42)
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12	b) wait until my favorite style or materials of Brand A arrived.
	A- 1 (7)  B- 2 (23)  C- 3 (43)  D- 4 (43)  E- 5 (19)
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13	c) buy other alternative brand.
	A- 1 (1)  B- 2 (8)  C- 3 (25)  D- 4 (74)  E- 5 (27)
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14	If there is another brand that carries similar style of Brand A, I will still stick to Brand A.
	A- 1 (2)  B- 2 (36)  C- 3 (52)  D- 4 (37)  E- 5 (8)
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15	When someone seeks my advice, I will recommend Brand A to him/her.
	A- 1 (8)  B- 2 (18)  C- 3 (55)  D- 4 (45)  E- 5 (9)
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16	When I purchase my next casual wear, I will choose Brand A.
	A- 1 (3)  B- 2 (14)  C- 3 (69)  D- 4 (41)  E- 5 (8)
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17	Casual wear of Brand A would make me feel I am accepted by others.
	A- 1 (6)  B- 2 (24)  C- 3 (66)  D- 4 (34)  E- 5 (5)
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18	Casual wear of Brand A would improve the way that others see me.
	A- 1 (6)  B- 2 (20)  C- 3 (58)  D- 4 (46)  E- 5 (5)
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19	Casual wear of Brand A would make a good impression on others.
	A- 1 (4)  B- 2 (21)  C- 3 (59)  D- 4 (46)  E- 5 (5)
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20	Casual wear of Brand A is accepted by the majority in the society.
	A- 1 (4)  B- 2 (15)  C- 3 (54)  D- 4 (58)  E- 5 (4)
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