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Questionnaire Name - Mobile Phone Buying Behaviour Survey

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1	Do you own a mobile handset ?
	A- Yes (86)  B- No (8)
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2	Since how long have you been using it (no. of years) ?
	A- < 1 (25)  B- 1 - 2 (33)  C- > 2 (28)
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3	Which price band did you buy your phone in ?
	A- Entry level (29)  B- Medium Range (47)  C- Premium Range (10)
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4	Did you buy the phone from an authorised dealer or from the grey market ?
	A- Authorised Dealer (61)  B- Grey Market (19)  C- Other, please specify (6)
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5	Please choose the most important reason for buying from the grey market.
	A- Convenience or Variety (3)  B- Cheaper as compared to the legal channel (12)  C- References from friends or relatives (3)  D- other, please specify (1)
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6	Are you planning to buy a new phone in near future (within 6 months) ?
	A- Yes (43)  B- No (48)
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7	If you own a phone already then how are you planning to dispose your current phone ?
	A- Give it to a friend or relative (21)  B- Sell it in a grey market (10)  C- Sell it through internet or classified ads (2)  D- other, please specify (8)
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8	Will you consider buying a second hand phone ?
	A- Yes (20)  B- No (74)
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9	What are the options available to you to buy a second hand phone ?
	A- From an acquaintance (7)  B- From an authorised dealer (9)  C- From the grey market (8)  D- Other, please specify (1)
	No Selection (74)   Select 1 item (15)   Select 2 items (5) Select 3 items (0)   Select 4 items (0)
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10	What is the most important reason for not buying a second hand phone ?
	A- Not comfortable with carrying a second hand phone (26)  B- High chances of product failure (44)  C- No guarantee of fair pricing (6)  D- No grey market available in near by locality (2)  E- Other, please specify (8)
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11	What in your opinion are the advantages of buying from legal channel ?
	A- Fair Pricing (20)  B- Guaranteed Product Quality (77)  C- After Sales Service (39)  D- Ease of disposal or sell - off (10)  E- Accessibility or Proximity of authorised dealers (10)  F- Other, please specify (2)
	No Selection (2)   Select 1 item (46)   Select 2 items (28) Select 3 items (16)   Select 4 items (2) Select 5 items (0)   Select 6 items (0)
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12	What according to you are the problems with the existing cell phone sales channels ?
	A- Lack of accurate information (37)  B- Lack of complete product range and variety (41)  C- Non-availability of connection and handset at the same place (14)  D- Accessibility and proximity of authorised dealers (21)
	No Selection (9)   Select 1 item (62)   Select 2 items (19) Select 3 items (3)   Select 4 items (1)
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13	What best describes your behaviour when planning to buy a phone ?
	A- It's an important purchase and I must do some research and ask people before I buy (79)  B- Oh !! I know i just need a simple phone and will just go and simply buy the best deal (10)
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14	Which among the following are three most important factors influencing your choice of cell phone vendor (vendor A or vendor B) ?
	A- Price comparison between A and B (45)  B- Trustworthiness of getting genuine product (58)  C- Product Guarantee being offered (43)  D- Accessibility and proximity of A and B from your location (10)  E- Opinion of friends or relatives about A and B (30)  F- Availability of complete range and accurate information at A and B (44)
	No Selection (3)   Select 1 item (31)   Select 2 items (7) Select 3 items (36)   Select 4 items (9) Select 5 items (7)   Select 6 items (1)
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15	How long have you been in Pune ?
	Maximum  25 Minimum  0 Average  3.70 Sum  348
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16	Your age
	A- Below 15 (0)  B- 15 - 18 (0)  C- 19 - 23 (40)  D- 24 - 28 (45)  E- 29 - 35 (7)  F- 36 - 42 (1)  G- Above 42 (1)
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17	Your gender
	A- Male (74)  B- Female (20)
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18	Your income
	A- < 1,50,000 (24)  B- 1,50,000 - 2,50,000 (15)  C- 2,50,000 - 4,00,000 (15)  D- > 4,00,000 (17)
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19	Your marital status
	A- Single (83)  B- Married (11)  C- Separate (0)  D- Divorced (0)
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20	Your Institute/Organisation
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