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Questionnaire Name - SERVIVE questionnaire for knitwears

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1	Which age-group do you belong to ?
	A- 25 - 35 (40)  B- 36 - 45 (5)  C- 46 - 55 (4)  D- 56 - 65 (0)
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2	How comfortable do you feel shopping online?
	A- Very comfortable (17)  B- Just about comfortable (17)  C- Not comfortable (15)
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3	How often do you shop online for clothes?
	A- once a week (0)  B- once a month (8)  C- once in two months (12)  D- once a year (12)  E- never (17)
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4	What kind of an online shopper are you?
	A- 1. Utilitarian (only shop when you know what you want and want to be able to get it fast and easy without spending too much time online looking around) (29)  B- (shop online looking for a sense of entertainment while looking for what you want. Looking forward to an overall great experience. Will spend more time online shopping, looking around the website) (20)
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5	Would you be likely to buy knitwear online?
	A- yes (18)  B- no (31)
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6	What aspects of shopping online do you like the most? (choose your top two)
	A- Easy, and convenient can do it from home (39)  B- Style advice options (9)  C- Keeps records of previous purchases (8)  D- More product selection (16)  E- The enjoyment/ experiential factor (7)  F- other (5)
	No Selection (2)   Select 1 item (16)   Select 2 items (28) Select 3 items (1)   Select 4 items (1) Select 5 items (1)   Select 6 items (0)
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7	What aspects of shopping online do you like the least? (choose two)
	A- Can’t feel the materials (12)  B- Lack of the in-store experience/ambience (3)  C- Size confusions (cant physically try on) (24)  D- Confusing navigation (0)  E- Color and materials misconceptions (4)  F- Shipping time (2)  G- Other (4)
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8	Would you be interested in having an avatar of yourself (a 3-D virtual representation of yourself based on size, shape, coloring, etc.) when shopping to view clothing on?
	A- yes (33)  B- no (16)
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9	Do you feel comfortable measuring yourself in order to create your avatar?
	A- yes (33)  B- no (16)
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10	Would you be interested in buying knitwear that would be customized to your body specifications?
	A- yes (39)  B- no (10)
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11	Are you interested in being part of the design/ customization process?
	A- yes (31)  B- no (18)
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12	Size, fit, and length (clothing tailored to your measurements)
	A- 1 (33)  B- 2 (6)  C- 3 (2)  D- 4 (7)
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13	Colors and patterns
	A- 1 (18)  B- 2 (14)  C- 3 (12)  D- 4 (4)
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14	Materials
	A- 1 (17)  B- 2 (19)  C- 3 (7)  D- 4 (5)
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15	Style choice (neckline, collar style, sleeve style, overall silhouette,etc.)
	A- 1 (26)  B- 2 (16)  C- 3 (3)  D- 4 (3)
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16	Are you interested in having style advice options online?
	A- yes (35)  B- no (14)
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17	runway snapshots
	A- 1 (11)  B- 2 (5)  C- 3 (5)  D- 4 (9)  E- 5 (6)  F- 6 (3)  G- 7 (10)
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18	10 essential items of the season
	A- 1 (9)  B- 2 (9)  C- 3 (11)  D- 4 (6)  E- 5 (3)  F- 6 (1)  G- 7 (7)
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19	fit advice for different body shapes
	A- 1 (17)  B- 2 (12)  C- 3 (5)  D- 4 (1)  E- 5 (5)  F- 6 (3)  G- 7 (4)
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20	color advice for different skin, hair, and eye colors
	A- 1 (15)  B- 2 (10)  C- 3 (7)  D- 4 (4)  E- 5 (1)  F- 6 (5)  G- 7 (5)
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