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| Questionnaire Name - Brand consciousness | |||||
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Questionnaire Details
Download data(Format 1)| 1 | Are you: | ||||||||
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| 2 | Which age group do you belong to? | ||||||||
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| 3 | Where are you living? | ||||||||
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| 4 | Are you in full-time education? | ||||||||
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| 5 | Do you have a part-time job? | ||||||||
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| 6 | How much do you spend on clothing each month on average? | ||||||||
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| 7 | When purchasing clothing, are you affected by the brand? | ||||||||
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| 8 | What are your favourite brands? | ||||||||
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| 9 | How often do you go shopping for clothing? | ||||||||
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| 10 | Please place in order the influences of buying fashion clothing. (Please rank 1= the most, 5= the least) FRIENDS ____ |
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| 11 | ADVERTS ____ | ||||||||
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| 12 | THE PRODUCT ____ | ||||||||
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| 13 | PRICE ___ | ||||||||
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| 14 | THE BRAND ____ | ||||||||
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| 15 | OTHER (PLEASE SPECIFY) | ||||||||
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| 16 | Which of the following would you more likely to buy as a branded product? (Please rank 1= the most, 5= the least) CLOTHING ____ |
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| 17 | ACCESSORIES ____ | ||||||||
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| 18 | BAGS ___ | ||||||||
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| 19 | SHOES ____ | ||||||||
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| 20 | What is most important to you when purchasing clothing? (Please rank 1= the most, 5= the least) Style ___ |
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