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Questionnaire Name - Consumer Magazines and Advertising in the UK

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1	How old are you?
	A- 18-20 (62)  B- 21-25 (53)  C- 26+ (16)
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2	What gender are you?
	A- Male (33)  B- Female (98)
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3	How regularly do you read a consumer magazine?
	A- More than twice a week (2)  B- Weekly (24)  C- Fortnightly (37)  D- Monthly (26)  E- Rarely (36)  F- Never (6)
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4	Do you purchase consumer magazines yourself, or read them only if you happen to come across one?
	A- Buy (40)  B- Borrow (32)  C- Either (51)  D- Neither (8)
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5	Why do you personally buy one? (Can choose more than one option)
	A- Fashion ideas (65)  B- Celebrity gossip (59)  C- Music/film/book reviews (56)  D- TV listings (31)  E- Make-up/Hair tips and ideas (41)  F- True-life stories (27)  G- Other (14)
	No Selection (10)   Select 1 item (30)   Select 2 items (39) Select 3 items (31)   Select 4 items (15) Select 5 items (4)   Select 6 items (2) Select 7 items (0)
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6	Which magazine(s) would be your personal favourite(s)? (Can choose more than one option)
	A- Heat (45)  B- Closer (13)  C- FHM (31)  D- Arena (2)  E- Loaded (10)  F- New Woman (23)  G- Cosmopolitan (53)  H- Hello (11)  I- Ok (19)  J- GQ (3)  K- Now (20)  L- New (5)  M- TV Choice (8)  N- Top of the Pops (1)  O- Other (16)
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7	When choosing from all the different titles, what features on the cover attract you to a particular magazine? (Can choose more than one option)
	A- Model/celebrity pictured on the cover (54)  B- Multiple photographs of celebrities (19)  C- Fashion/beauty tips (36)  D- True-life features (29)  E- Women/men interviewed and featured inside (41)  F- Gossip/scandal (42)  G- Features on sex (38)  H- Features on jobs/income/money (15)  I- Price of the magazine (61)  J- Other (12)
	No Selection (9)   Select 1 item (27)   Select 2 items (24) Select 3 items (36)   Select 4 items (19) Select 5 items (11)   Select 6 items (3) Select 7 items (1)   Select 8 items (1) Select 9 items (0)   Select 10 items (0)
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8	Would you say you are personally influenced by fashion trends and clothing, “looks” and images portrayed by celebrities?
	A- Yes (27)  B- No (17)  C- Sometimes (76)  D- Never (11)
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9	If you saw a particular outfit or hairstyle photographed in a magazine, would you go out and spend money trying to replicate it?
	A- Definitely if I liked the look (8)  B- Only for a special occasion (8)  C- Maybe a part of it, probably not the whole image (72)  D- Highly unlikely, most images I see in magazines I feel are too fashionable, or not things I would want to wear myself (26)  E- Never, I prefer not to follow trends (17)
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10	Do you take notice of the advertisements in magazines?
	A- I always look at them (6)  B- I sometimes notice if it’s something that catches my eye or that I am personally interested in (69)  C- I am aware of their presence but can’t say I take any significant notice (31)  D- I never look at them (7)  E- They annoy me and take up too much space in magazines (18)
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11	If you saw an advert in a magazine promoting something you liked, would you go out a buy the item?
	A- Definitely, I like to see the latest fashion ideas, and am always buying the latest perfumes/films/CDs (7)  B- Maybe if I remembered later on (52)  C- Only if I came across it in a shop and triggered my memory (56)  D- I doubt it; I wouldn’t take much notice in the first place (16)
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12	Would you say you are influenced by commercial trends such as the fashion industry and style icons seen all over the media nowadays?
	A- Definitely (8)  B- Slightly, it’s hard to get away from it (51)  C- Perhaps, if I liked a particular look (49)  D- Not at all, I don’t take any interest in commercial media hype (23)
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13	What is your personal view on consumer magazines using slander and negative celebrity gossip in order to boost their sales? (Can choose more than one option)
	A- It’s quite interesting, fun to read if I’ve got a spare half hour (32)  B- It’s amusing at times, but I’m glad it’s not me on the receiving end of it! (42)  C- It’s boring now, as every single magazine seems to thrive on it (24)  D- I think it’s unfair to the celebrities, as after all we’re all human, and everybody suffers from “bad hair days” etc (36)  E- It’s not very nice for the person(s) involved, but you have to be aware that this type of slander is often what sells the publication (41)  F- If you’re famous you have to accept and learn to accept this type of gossip/defamation will always occur within the media (34)  G- I don’t have an opinion; celebrity slander does not interest me in the slightest (10)
	No Selection (0)   Select 1 item (75)   Select 2 items (30) Select 3 items (20)   Select 4 items (6) Select 5 items (0)   Select 6 items (0) Select 7 items (0)
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