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Questionnaire Name - 益力多受歡迎程度調查問卷Survey on popularity of Yakult

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1	在選擇飲品時，您會考慮那些因素？(可選多項) When you buy soft drinks, which of the following will you take into consideration(can choose more that one)?
	A- 價錢 Price (119)  B- 品牌 Brand name (76)  C- 來源地 Place where the drink is produced (27)  D- 包裝 Packaging (44)  E- 品質 Quality (82)  F- 味道 Taste (130)  G- 售賣地方 Places where the product is sold (26)  H- 營養價值 Nutrition value (39)  I- 其他 Others (3)
	No Selection (0)   Select 1 item (24)   Select 2 items (23) Select 3 items (38)   Select 4 items (25) Select 5 items (20)   Select 6 items (16) Select 7 items (6)   Select 8 items (3) Select 9 items (0)
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2	您從那裡得知益力多這種產品？(可選多項) From where did you hear about Yakult (can choose more that one)?
	A- 電視廣告 TV advertisements (140)  B- 報紙 / 雜誌 Newspaper / Magazines (39)  C- 親戚朋友口中 Word of mouth of friends and relatives (45)  D- 超級市場優惠廣告 Advertisements of products on sale in supermarkets (58)  E- 公司探訪 Company visits (15)  F- 其他 Others (6)
	No Selection (0)   Select 1 item (62)   Select 2 items (53) Select 3 items (29)   Select 4 items (7) Select 5 items (4)   Select 6 items (0)
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3	請選出您購買益力多的原因︰(可選多項) Please choose the reasons why you buy Yakult (can choose more that one):
	A- 味道好 Good taste (131)  B- 體積小，方便攜帶 Size is small, easy to bring (31)  C- 營養價值高 High nutrition value (60)  D- 便宜 Cheap (29)  E- 被廣告吸引 Attracted by advertisements (25)  F- 其他 Others (11)
	No Selection (1)   Select 1 item (60)   Select 2 items (65) Select 3 items (20)   Select 4 items (8) Select 5 items (1)   Select 6 items (0)
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4	請選出您購買益力多的地點︰(可選多項) Please choose where you usually buy Yakult (can choose more than one):
	A- 便利店 Convenience stores (40)  B- 麵包店 Bakeries (16)  C- 超級市場 Supermarkets (145)  D- 雜貨店 Grocery Store (29)  E- 其他 Others (4)
	No Selection (0)   Select 1 item (101)   Select 2 items (36) Select 3 items (11)   Select 4 items (7) Select 5 items (0)
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5	您認為可以很方便就買到益力多嗎？(1 = 很方便，5 = 很不方便) Do you think it is very convenient to buy Yakult? (1 = very convenient, 5 = very inconvenient)
	A- 1 (64)  B- 2 (57)  C- 3 (17)  D- 4 (13)  E- 5 (4)
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6	您認為益力多的價錢合理嗎？(1 = 很合理，5 = 很不合理) Do you think the price of Yakult is reasonable? (1 = very reasonable, 5 = very unreasonable)
	A- 1 (7)  B- 2 (53)  C- 3 (61)  D- 4 (27)  E- 5 (7)
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7	您平均每星期喝多少枝益力多？ On Average, how many bottles of Yakult do you drink per week?
	A- 0枝 0 Bottles (61)  B- 1-2枝 1-2 Bottles (78)  C- 3-5枝 3-5 Bottles (16)  D- 6枝或以上 6 bottles or above (0)
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8	您認為益力多是健康飲品嗎？ Do you believe Yakult is a healthy drink?
	A- 是 Yes (126)  B- 不是 No (8)  C- 不知道 No idea (21)
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9	除了益力多之外，您還有喝其他健康飲品嗎？ Do you usually drink other healthy soft drinks other then Yakult?
	A- 有 Yes (113)  B- 沒有 No (42)
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10	您認為益力多側重於用電視廣告作宣傳足夠嗎？(1 = 足夠，5 = 不足夠) Do you think Yakult has done enough promotion just by placing ads in TV? (1 = enough, 5 = not enough)
	A- 1 (33)  B- 2 (66)  C- 3 (30)  D- 4 (20)  E- 5 (6)
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11	如果您可選擇同類的乳酸菌飲品 (如美樂多)，您還會買益力多嗎？ If there is a substitute which also contains Lactobacillus casei Shirota strain (the healthy bacteria that Yakult contains), will you still buy Yakult?
	A- 會 Yes (108)  B- 不會 No (4)  C- 不知道 No idea (43)
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12	如果有一種新的益力多推出，它的味道與益力多相近，但售價是益力多的三份之一，你仍會購買益力多嗎？ If a new soft drink is launched in which its taste is similar to Yakult and the price is one-third of Yakult, will you still buy Yakult?
	A- 會 Yes (46)  B- 不會 No (54)  C- 不知道 No idea (55)
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13	性別︰ Gender:
	A- 男 Male (38)  B- 女 Female (117)
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14	年齡︰ Age:
	A- 10 歲以下 Below 10 years old (16)  B- 11 – 18 歲 11 - 18 years old (17)  C- 19 – 26 歲 19 – 26 years old (95)  D- 27 – 36 歲 27 – 36 years old (5)  E- 37 歲以上 37 years old or above (22)
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