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A Survey on the Usage of Twitter
Author: Christy
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I am a Mphil student in City University of Hong Kong. We are conducting a research on the usage of Twitter. You should be able to complete this questionnaire in 10-15 minutes. Any information that is obtained in connection with this study and that can be identified with you will remain confidential and will be disclosed only with your permission. We have prepared a lucky draw of US$10 vouchers. Please ignore this questionnaire if you have responded or not interested in responding to it.


Notes:
1. The target respondents of this study are individuals who are using Twitter or who have used Twitter.
2. Your personal information is only for academic and lucky draw use.
3. Please do not refresh any page or return to the previous page. The information may be lost.
4. Your answers need not be perfectly accurate; a quick response is generally more useful. There is no correct answer and we are interested in what you think.
5. All answers will be treated confidentially.

If you have any questions or concerns about the research, please feel free to contact:

Miss Ivy Liu
IS Department, City University of Hong Kong
liboliu2@student.cityu.edu.hk
Section 1: Twitter Usage
1*    Do you have a Twitter account?
Yes
No (End of the questionnaire)
If your answer is 'No(End of the questionnaire)', you already finish all the questions. Please click 'Submit'
2*    How long have you joined Twitter?
Less than 1 month 1 month
2-6 months 7-11 months
1~2 years More than 3 years
3*    About how many followings do you have?
10 or less 11-50
51-100 101-200
201-300 300-500
500-1000 More than 1000
4*    About how many followers do you have?
10 or less 11-50
51-100 101-200
201-300 300-500
500-1000 More than 1000
5*    How often do you log on to your Twitter account?
More than once per day
Once per day
Several times per week
Once per week
Twice per month
Once per month
Less than once per month
6*    On average, approximately how many minutes per day have you spent on Twitter?
Less than 15 minutes
15-30 minutes
30-60 minutes
1-2 hours
More than 2 hours
Section 2: Motivation of using Twitter
**Question 7-28 are about your purposes of using Twitter. (1=Strongly disagree, 7=Strongly agree)
1 2 3 4 5 6 7
7*I use Twitter to provide information.
8*I use Twitter to share information useful to other people.
9*I use Twitter to present information on my interests.
10*I use Twitter to keep a record of what I learn.
11*I use Twitter to keep track of what I am doing.
12*I use Twitter to document my life.
13*I use Twitter to connect with persons who share some of my values.
14*I use Twitter to meet new people.
15*I use Twitter to maintain a daily, personal connection with the friends and family.
16*I use Twitter just for enjoyment.
17*I use Twitter just for entertainment.
18*I use Twitter because it helps pass the time.
19*I use Twitter because I have nothing better to do.
20*I use Twitter to show my personality.
21*I use Twitter to tell others about myself.
22*I use Twitter because I want a place where I can post things I want to say immediately.
23*I use Twitter because it is the easiest, the most cost-effective way to publish.
24*I use Twitter because it is easier for me to maintain.
25*I use Twitter because it is convenient to use.
26*I use Twitter because I can get what I want for less effort.
27*I use Twitter because I can use it anytime, anywhere.
28*I use Twitter because it is easier to use.
Section 3: Experience with Twitter
**Compared with your pre-expectation, indicate your perception of the following questions. (-3=Much lower than your expectation, 0=Just the same as your expectation, 3=Much higher than your expectation)
-3 -2 -1 0 1 2 3
29*The experience of using Twitter to keep a record of what you learn is
30*The experience of using Twitter to keep track of what you are doing is
31*The experience of using Twitter to document your life is
32*The experience of using Twitter to provide information is
33*The experience of using Twitter to share information useful to other people is
34*The experience of using Twitter to present information on your interests is
35*The experience of using Twitter to help you pass the time is
36*The experience of using Twitter when you have nothing better to do is
37*The experience of using Twitter for entertainment is
38*The experience of using Twitter for enjoyment is
39*The experience of using Twitter to show your personality is
40*The experience of using Twitter to tell others about yourself is
41*The experience of using Twitter to connect with persons who share some of my values is
42*The experience of using Twitter to meet new people is
43*The experience of using Twitter to maintain a daily, personal connection with the friends and family is
44*The experience of using Twitter as a place where I can post things I want to say immediately is
45*Twitter provides the easiest and most cost-effective way to publish is
46*Twitter provides an easier way for me to maintain microblog is
47*The experience of using Twitter for convenience is
48*The experience of using Twitter for less effort to get what I want is
49*The experience of using Twitter at anytime, anywhere is
50*The experience of using Twitter for easy use is
Section 4: Overall experience with Twitter
**Question 51-54 are about your overall experience of Twitter use.
-3 -2 -1 0 1 2 3
51*My overall experience of using Twitter is ... (-3 = Very dissatisfied, 3 = Very satisfied)
52*My overall experience of using Twitter is ... (-3 = Very displeased, 3 = Very pleased)
53*My overall experience of using Twitter is ... (-3 = Very frustrated, 3 = Very contented)
54*My overall experience of using Twitter is ... (-3 = Absolutely terrible, 3 = Absolutely delighted)
** Please consider your experience of using Twitter, and answer the following questions. (1=Strongly disagree, 7=Strongly agree)
1 2 3 4 5 6 7
55*There is a sense of human contact in Twitter.
56*There is a sense of personalness in Twitter.
57*There is a sense of human warmth in Twitter.
58*There is a sense of sociability in Twitter.
59*There is a sense of human sensitivity in Twitter.
60*Using Twitter has become automatic to me.
61*Using Twitter is natural to me.
62*When faced with a particular task, using Twitter is an obvious choice for me.
63*I use Twitter as a matter of habit.
64*It is a habit of mine to use Twitter.
65*Using Twitter has become a habit to me.
66*I intend to continue using Twitter rather than use any alternative technology.
67*My intentions are to continue using Twitter rather than use any alternative technology.
68*If I could, I would like to continue my use of Twitter.
69*    In the last 7 days, how many hours did you use Twitter?
Less than 15 minutes
15 - 30 minutes
30 - 60 minutes
1 - 2 hours
More than 2 hours
70*    In the last 7 days, how often did you use Twitter?
More than once per day
Once per day
Several times
Once
None
Section 5: General information
71*    Have you followed any brand/company in Twitter?
Yes No
If your anewer is "No", you could skip Q72 and Q73.
72    Which brand/company did you follow?
73    Why did you follow the brand/company?
74*    What do you use Twitter for?
75*    Why do you want to post on Twitter?
76*    Which client do you use most for Twitter?
Twitter website MSN
Google talk Others
77*    Which platform do you use most for Twitter?
Mobile Phone PC Others
**Personal Information
78*    Gender
Male Female
79*    Age
Below 15 15 - 18 19 - 23 24 - 28
29 - 35 36 - 42 Above 42
80*    Education Level
Secondary or high school
Diploma or Relative Course
University or above
81*    Current Job Position
College/Graduate Student
Executive/Managerial
Professional(doctor,lawyer,etc.)
Sales/Marketing
Technical/Engineering
Academic/Educator
Service/Customer Support
Unemployed, looking for work
Other
**For lucky draw purpose only (Optional): If you are interested in the lucky draw of this study, please fill in your contact means. The personal information is collected for the lucky draw only and will be treated confidentially.
82    Twitter user account (optional -for lucky draw purpose)
83    Surname (optional ?for lucky draw purpose)
84    Email (optional ?for lucky draw purpose)
85    Phone (optional ?for lucky draw purpose)
86    Are you interested in joining our follow-up study?
Yes No


Questions with '*' sign must be answered

   

Please note your answers will be open to public.
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