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A Survey of 18-23s Females¡¯ Choosing Behaviours in Fast-Fashion Brands used by British and Chinese.
Author: karenhuang
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The research attempts to determine the differences between 18-23s British and Chinese females in selection and buying behaviour of fast-fashion brands. All information in the questionnaire will be treated with the strictest confidentiality and guarantee no information will be given that could link a particular respondent to this research.

This questionnaire involves 40 questions divide into three parts. There is no ¡°right¡± or ¡°wrong¡± answer to the statements on this survey. Please provide the answer sincerely. You can take as much time as you need to complete the questions.
1    Please indicate your gender:
e.g. If ¡®Male¡¯. Thank you and please terminate.
Female Male
2    Please indicate your age:
e.g. If ¡®<18 or >24¡¯. Thank you and please terminate.
<18 18-23 >24
3    Please indicate your nationality:
e.g. If ¡®non British or Chinese¡¯. Thank you and please terminate.
British Chinese Or others
4    What interest in new clothing trends and women fashion and clothes shopping do you have?
1 (Not at all) 2 (Less interest)
3 (Neutral) 4 (Interest)
5 (Very Interest)
5    From the list below, please indicate what matter do you have when having little interest in new clothing trends and women fashion and clothes shopping?
Have other priorities
Not interested in new fashion trends
Prefer to spend my money on other things
Not exposed to new fashion/trends
Have other hobbies (e.g. sport)
Boring/uninteresting
Do not need to keep purchasing new clothes
Other please specify please specify:
6    Please indicate the channel of retailing you mostly usage for fashion clothing purchasing in the last 3 months:
High Street Clothing Chain (e.g. H&M)
Hypermarket (e.g. House of Fraser)
Designer Outlet (e.g. Cheshire Oaks)
Clothing Discounter (e.g. TK max)
Independent Fashion Boutiques
Online
Telephone
Catalogue/Mail Order
TV shopping
Other please specify please specify:
7    How many times have you been fast fashion/high street stores in your last week?
0-1 times 2-4 times 5-8 times Above
8    How much did you spend on your last clothes shopping trip to a fast fashion/high street store?
£0-£10
£10-£50
£50-£100
£100-£200
Above
9    Please identify the last fast fashion/high street store you purchased clothing at:
Please evaluate the fast fashion/high street store you identified above by the follow criterion:
1 2 3 4 5
10Fashionable: (5 = High fashionable, 1 = Unfashionable)
11Product Quality: (5 = Excellent, 1 = Poor)
12Product Variety: (5 = Excellent, 1 = Poor)
13Uniqueness: (5 = Excellent, 1 = Poor)
14Range of Styles: (5 = Excellent, 1 = Poor)
15Ethics: (5 = Ethically Produced, 1 = Unethically Produced)
16Selection of Size: (5 = Good, 1 = Poor)
17Fit: (5 = Good, 1 = Poor)
18Reputation: (5 = Good. 1 = Poor)
19Brand Image: ( 5 = Positive, 1 = Negative)
20Up to date: ( 5= Good, 1 = Poor)
21Customer Services: ( 5= Good, 1 = Poor)
22Shopping Environment: ( 5= Good, 1 = Poor)
23    Are you concerned about the brand name you choose when you purchasing clothing?
Yes No
24    Consider why do you buy these brands? (Please select all apply)
Brands are a status symbol
Wearing brands make me feel good
Brands offer a more fashionable product
It is easier for me to but from a brand I recognize and know
I prefer the retail experience offered by brands
I do not mind paying extra for an item I believe will last
Brands goods are better designed than available on the high-street
I do not like styles available from fast-fashion retailers.
It saves me time visiting various high-street retailers to find what I need
I believe quality is superior than that available by value, fast-fashion high-street retailers
Other please specify
Do you agree or disagree with the following statements (1 = Strongly Agree, 5 = Strongly Disagree):
1 2 3 4 5
25I am satisfied with the Fashionability of the clothes offer on by UK high-street/retailers.
26I believe brands offer a better quality product than high-street retailer.
27I prefer buying clothes from brands with a higher price point which I know will last.
28I am willing to sacrifice the quality of a fashionable garment if the price is lower.
29Wearing the correct brand is important to me.
30I choose design and Fashion-ability over brand name.
31I am not particularly interested in fashion/clothing.
32I wish there was greater variance in new trends season-upon-season.
33I would like to see more fast-fashion retailers.
34I like to buy multiple items of clothing at lower price point.
35Clothing I but is influenced by what celebrities/stars are wearing.
36Clothing I but is influenced by what celebrities/stars are wearing.
37    Please indicate your education level:
Primary or above
Secondary
High Diploma/Diploma or Certificate
Undergraduate
Postgraduate or above
38    Please indicate your working status:
Not working Full-time Part-time
Retired
39    Please indicate your occupation:
40    What is your average monthly income?
£500-£1,000
£1,000-1,500
£1,500-£2,000
£2,500-£5,000
Above


Questions with '*' sign must be answered

   

Please note your answers will be open to public.
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