This is a research of online service quality and risks conducted by a marketing student in University of Birmingham. The questions cover any kind of online purchase, including service offer. The questions aim to understand consumers' perceptions of service quality and risks they take or concern when shopping online. All the information provided for this research will be only used for academic purpose and remained confidential.
Thank you for the time filling in the questionnaire and participation.
| | |
|
1*
|
Have you ever browsed or searched product information on the internet? |
|
|
|
|
2*
|
Have you ever purchased products or services online? |
|
|
|
|
|
3
|
How often do you shop online in average? |
|
|
|
|
4
|
How many times did you purchase online in the past 6 months? |
|
|
|
|
5
|
How long in average do you spend in browsing shopping websites per week? |
|
|
|
|
6
|
Which products or services have you ever purchased online? |
|
|
|
| Please indicate the importance of below factors when you evaluate online service | |
|
|
|
| You think the service delivered is not what you expect when: | |
|
|
|
| Perceived risks | |
|
56*
|
What are your concerns about shopping online? |
|
|
|
|
|
| Personal information | |
|
71*
|
Gender |
|
|
|
|
72*
|
Age |
|
|
|
|
73*
|
Education Level |
|
|
|
|
74*
|
Occupation |
|
|
|
|
75*
|
Annual personal income after tax |
| Less than £10,000 |
| £10,001-£15,000 |
| £15,001-£25,000 |
| £25,001-£35,000 |
| £35,001-£45,000 |
| More than £45,001 |
|
|
